TAM Overview
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Population: |
27.934.783 |
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Panel Size: |
880 Households Open TV and Tv for cable |
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First data production: |
1994 |
The Panel |
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Peoplemeters installed: |
1410 |
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Universe: |
8.694.929 (individuals aged 4+ in urban TV households) |
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Data monitored: |
Terrestrial, digital cable, satellite and VCR/Video games viewing |
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Data retrieval via: |
Telephone lines |
Products and Services |
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Databases: |
Programs & Breaks, Spots, Spot Videos |
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Software Packages: |
ARIANNA- Modules of Viewing Behaviour - Planning - PostEvaluation & Media Monitor |
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Services: |
Consultancy and training, ad hoc reports |
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Data delivery: |
Internet, E-mail, CD ROM, printed reports |
Main Clients |
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TV Stations: |
Venevisión , Televen, MINCI, Canal I |
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Advertising Agencies, Media Houses, Media Buyers, and Advertisers: |
ARS/D'Arcy, AW Nazca, ZEABBDO, Creatividad & Media, La Oveja Negra, Concept-McCann, DraftFCB, Grupo Ghersy, JMC, Leo Burnett, Media Team, Mindshare, Nolck, Nucorpa, Publicis, TBWA |
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Various clients: |
Centro Médico Adaptógenos, Conectium, Globovisión, Intercable, Meridiano TV, Guts Publicidad, Semprenoi, Sport Plus, TVR |