Nielsen Audience Measurement (Indonesia) has been providing media information and TV/Newspaper/Magazine/Radio services to media owners and the advertising industry since 1976 with Television Audience Measurement services started in 1991.

• 1976

Survey Research Indonesia (part of Survey Research Group)

• 1994

ACNielsen took over Survey Research Group and TAM business is part of media department in ACNielsen Indonesia.

• 2000

VNU became the corporate holding of ACNielsen and the media department become Nielsen Media Research under VNU Media Measurement & Information.

• 2005

Through the joint venture between VNU-MMI & AGB for Nielsen Media Research, “AGB-Nielsen Media Research (Indonesia)” starts its new legal entity for TAM in Indonesia.

• 2008

The Nielsen Company took 100% ownership of AGB Nielsen Media Research in November 2008. As part of its on-going alignment with parent The Nielsen Company, AGB Nielsen Media Research Indonesia has been re-branded as Nielsen Audience Measurement Indonesia.


Indonesia TAM panel currently measures 2.423 TV households over 10 major cities (Greater Jakarta, Greater Surabaya, Bandung, Semarang, Medan, Makassar, Greater Yogyakarta, Palembang, Denpasar, and Banjarmasin). This main panel measures only terrestrial TV channel.
Separated from the main panel, in Jakarta there are also 300 households Pay TV panel.


Nielsen Audience Measurement focuses its business and services on TAM and other TV related surveys.

Newsletter #20 August 2011

26/8/2011 - Indonesia

Data Highlights

Potential TV Audience Grows 8% in Ramadhan

The highest increase is mainly occurred in early morning (2 to 5 am). with more than six times increase from an average of 2 million people last month to an average of 12.2 million people.


Data Highlights

Media Advertising Spending Increase 17%


In the first half of 2011, advertising spending in media increased 17% to IDR 33.4 trillion compared to the same period last year. However the growth was a little more sluggish than last year which rose 29% to IDR 28.5 trillion from 2009.