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Presentation

MISSION

Measure TV audience by programmes and commercial breaks. Moreover, to establish the common language among TV stations, media planners and advertisers based upon a reliable, quality and transparent information given by AGB Nielsen Media Research.

OBJECTIVE

  • That AGB Nielsen Media Research`s Ratings serves as currency of change
  • To support the channels in order to satisfy the viewers
  • To allow the agencies to optimize the advertising investment
  • To support the brands and sales of the advertisers.

STRATEGY

  • To select the group of panel from the population
  • To install and to support the infrastructure (Pollux and Meters)
  • To manage the panel
  • To provide the best application of SW
  • To provide excellent service to the clients.