Measure TV audience by
programmes and commercial breaks. Moreover, to establish the common language
among TV stations, media planners and advertisers based upon a reliable,
quality and transparent information given by AGB Nielsen Media Research.
- That AGB Nielsen Media Research`s Ratings serves as currency of change
- To support the channels in order to satisfy the viewers
- To allow the agencies to optimize the advertising investment
- To support the brands and sales of the advertisers.
- To select the group of panel from the population
- To install and to support the infrastructure (Pollux and Meters)
- To manage the panel
- To provide the best application of SW
- To provide excellent service to the clients.