MISSION

Measure TV audience by programmes and commercial breaks. Moreover, to establish the common language among TV stations, media planners and advertisers based upon a reliable, quality and transparent information given by AGB Nielsen Media Research.

OBJECTIVE

• That AGB Nielsen Media Research`s Ratings serves as currency of change
• To support the channels in order to satisfy the viewers
• To allow the agencies to optimize the advertising investment
• To support the brands and sales of the advertisers.

STRATEGY

• To select the group of panel from the population
• To install and to support the infrastructure (Pollux and Meters)
• To manage the panel
• To provide the best application of SW
• To provide excellent service to the clients.