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Software

 

 

Viewing Behavior

 Module Name
 Description
 Daily Grid
This module is designed to analyze and compare competing broadcasting schedules.
Programmes Programmes is designed to analyze the performance of programs and breaks aired on a specified channels or group of channels. We are also able to analyze programs rating, visualize programs of 24 hours a day and analyze by programme genre as well.
Dayparts It is used to investigate the viewing behavior by using timebands, in other words, it´s able to design reports minute by minute, every five/fifteen minutes, complete timeband and so on.
Telegraph The telegraph graphically represents the TV ratings curve over the 24 hours of the day. It allow us to visualize, fast and precise, the behavior of one or various channels in terms of competing.
Series & Competition It is designed to analyze the performance of a programs series on a specified channel against the competing programs aired during the same daypart or on competing channels.
Reach and Frequency The Reach & Frequency is designed to analyze the cumulated reach (coverage) of programs or dayparts and their respective frequency distributions.
Channel Migration It is an excellent module of analyzing. It measures to which channels viewers move to and from where they come from, relatively to a single or group of TV ítems. It calculates the gain and losses of tv item, according to the time split selected.
TV Items TV ítems focus on the analysis of a chosen group of programs or dayparts and compare them with programs aired on a specified time or any relevant date.
Telegrid Graphically represents the broadcasting Schedule, (in means of comparative), of a chosen group of channel over a selected time period in a grid format, together with the corresponding audience curve.

Post Evaluation

Module Name
Description
Post Evaluation

It is designed to analyze the performance of an advertising campaign. The key feature of this module is the spot report, which returns GRP, Reach and Investment figures for each single commercial as well as the coverage and frequency distribution of the whole campaign.

Adex

It is designed to analyze advertising expenditures on TV; it provides comprehensive information necessary to examine the economical impact and effective results of advertising investments.

Simulation The simulation module is designed to allow the user to apply modifications on an advertising campaign previously aired and to simulate the performance of the resulting virtual campaign, in orden to be effective in the next campaign.
Activity Pattern The activity pattern module has been designed to evaluate the advertising activity of one or more brands over a specific period of time, through an intuitive graphical report which it enable us to know the strategy use in the previously campaign.

 

Planning

 Module Name
 Description
Forecasting It is designed to generate estimates of future programs, breaks or dayparts performances; it aims to predict rating forecasts of all the events that will be available during a flight.
Planning

The planning module is designed to support media planners to define the most effective media plan. In particular, it assists the users in the selection of the best available airspaces using reliable audience estimates to achieve their communication goals.