NIELSEN PRIVACY NOTICE
(ESTABLISHMENT SURVEY)
Effective Date: July 9, 2018
Thank you
for agreeing to participate in our market research study. For decades, Nielsen has
set the global standard for market and consumer insight research. Our insights
are based on representative samples of the population and help our clients
(e.g.manufacturers, retailers, media companies, non-profits and governments)
learn about what consumers watch, listen to, and buy. Your participation in
this study helps companies understand your behaviours and preferences, which
often helps them provide better consumer products and services.
We take
your privacy very seriously. This Privacy Notice explains what data we collect
from or about you, how we use and protect that data, and your legal rights.
Please note that this Privacy Notice applies only to your participation in this
survey, and not your participation in any panels or other online services
provided by Nielsen.
Participation
in our market research studies is always voluntary. You may withdraw your
participation at any time.
HOW TO CONTACT US
The
Nielsen company will be collecting your data. Information about Nielsen’s full
group of companies, one or more of which may process your personal data, can be
found at: http://www.nielsen.com/eu/en/privacy-policy/gdpr-operating-entities.html.
If you
have any general questions about this Privacy Policy, please contact us - http://www.nielsen.com/eu/en/privacy-policy.html.
If you
have questions about how we process your data please submit a request by using
this form.
Nielsen
complies with all applicable privacy laws, including the EU’s General Data
Protection Regulation. Indeed, it is crucial for us to keep Nielsen
participant data confidential in order to prevent any interference with
participants that could affect their behavior and the accuracy of our
data. We will NOT use data that identifies you to advertise,
promote, or market or sell third party goods or services directly to you or
members of your household; we do not allow our clients to do so
either.
2. YOUR AGREEMENT
WITH NIELSEN
Nielsen
processes your data and, where applicable, data about other members of your
household, on the basis of your voluntary participation in this market research
study. The express purpose of our agreement with you is to obtain data
from and about you and, where applicable, other members of your household, to
be used for the purposes described in this Notice. By participating in a
Nielsen market research study, you are contributing your data to a pool of data
from which broad participant statistics are derived. These statistics are
relied upon by a wide variety of other companies to set pricing, advertising,
merchandising, and other key business decisions. You have legal rights with
respect to your personal data, as described in “Your Choices and Your Legal
Rights,” below.
A. Data
you provide to us.
As part
of this research study, you provide us with information. This may include:
B. Data
we get from other sources:
We may
receive additional information about you from other sources. These outside
sources could include, for example:
We may
combine the information we obtain from you with information from these
additional sources. We will use it only for the purposes described in this
Privacy Notice. By participating in this research study, you agree that we may
obtain this information about you and combine it in this way.
C. Data
we do NOT collect:
We use
the data we collect to create a variety of market research insights for our
clients. We
help companies to better understand consumer behavior, which in turn helps them
to make smart decisions about their products and services.
We use
tools and methods to make sure that there is no reasonable possibility of
identifying you from the reports that we create for our clients. For example, we combine the
responses we collect from you with the responses of many others to produce
aggregated reports from which you cannot be uniquely identified.
We also
create reports based upon modeled data. “Modeled data” are
projections based on demographic and behavioral characteristics (like gender,
age, and purchasing habits) that look at a sample group of people, and then
predict what people with similar characteristics or preferences would want to
buy. For instance, this allows advertisers to identify the likely audience for
a marketing campaign.
We may
use your data to contact you. When we contact you – by phone (including
mobile phone), email, SMS, or postal mail depending on what data you provide to
us – we usually do so to:
By
participating in our research study you agree that we may contact you by the
means you provide to us for these purposes.
We may
use data about you for quality assurance and research and development purposessuch as data analysis, audits,
developing new products, producing predictive data models, improving our
services, identifying usage trends and determining the effectiveness of our
communications.
We may
de-identify data about you and use it or allow others to use it for historical,
academic or longitudinal research. We ensure in such cases that there is no
reasonable possibility of re-identifying you from the data used.
We may
share data about you with:
Nielsen
performs security reviews before engaging service providers who may have access
to individual-level data. We obtain contractual assurances relating to
the lawfulness of data we obtain from third parties. We also limit how clients
may use our data in order to prevent re-identification of aggregated data and to
prevent data from being reused in a way that is inconsistent with this Notice.
6. YOUR CHOICES & YOUR LEGAL RIGHTS
Participation
in our research studies is always voluntary. You may withdraw from a research
study or survey at any time. If you cease participation, we will continue
to process the data we collected during the time you were a participant.
If you wish to exercise any of your legal rights described below, you may
contact us by the means found at the beginning of this Notice. Your
privacy rights include:
If you believe Nielsen has not complied with
privacy laws or the terms of this Notice, you may lodge a complaint with
Nielsen’s Data Protection Officer using the contact information found at the
top of this Notice, or with the appropriate Data Protection Authority (current
contact information available here).
For our
research studies, we never knowingly collect data directly from minor children
(under age 18) without first obtaining consent from a parent or guardian. If
our research seeks to study children and we have obtained consent from a parent
or guardian, minor children may participate in some survey opportunities.
All of
the provisions of this notice apply to data about children of any age (up to
18), if data collection about them has been authorised by a parent or guardian.
8. DATA
SECURITY, AND TRANSFERS OF DATA OUTSIDE THE EUROPEAN ECONOMIC AREA
Nielsen
maintains a global data security organisation that uses reasonable
organisational, technical and administrative measures to protect your data
while under our control.
We may
store and process your data in your home country and/or we may transfer and
export these data outside of the European Economic Area to any country where we
have facilities or in which we engage service providers and processors,
including the United States and India. The data protection laws of other
countries may differ from those in your home country. When we transfer
data outside the European Union, we ensure that we do so in compliance with the
EU’s rules for data.
We will
retain your data for as long as needed for the purposes described in this
Notice and in accordance with applicable law. When you are no longer an active
respondent, we will continue to use data about your demographic
characteristics, as well as behavior and preference data for historical and
statistical research, but we keep this data separate from data that could
be used to identify you, and strictly limit access to your identifying data,
even within Nielsen. All data will be permanently de-identified when we no
longer need to identify you for disaster recovery, audit, legal, fraud
prevention or related purposes.
This
Notice replaces any other statement, whether written or oral, made to you about
our practices with respect to Nielsen’s collection and use of personal data
about you.
THANK
YOU – WE APPRECIATE AND VALUE YOUR PARTICIPATION!
Nielsen
Holdings plc (NYSE: NLSN) is a global performance management company that
provides a comprehensive understanding of what consumers Watch and Buy.
Nielsen's Watch segment provides media and advertising clients with Total
Audience measurement services across all devices where content - video, audio
and text - is consumed. The Buy segment offers consumer packaged goods
manufacturers and retailers the industry's only global view of retail
performance measurement. By integrating information from its Watch and Buy
segments and other data sources, Nielsen provides its clients with both
world-class measurement as well as analytics that help improve performance.
Nielsen, an S&P 500 company, has operations in over 100 countries that
cover more than 90 percent of the world's population. For more information,
please visit www.nielsen.com.
Get to know Television Audience Measurement.
The Nielsen Company is totally committed to TAM services.
Additional information about our company profile.