23/8/2008 - China
The audience ratings for the live broadcast of the Women’s Shadowboxing Finals, a martial arts competition, earned a place in the top 20 list at 1.02%. Although many did not expect martial arts performances to be broadcast live, the competitions received much support at noon. According to AGB Nielsen Media Research, six martial arts events were broadcast by CCTV-2 including free-strike, boxing, fencing and shadowboxing
21/8/2008 - China
The audience ratings for CCTV-1’s live broadcast of the Women’s Shot Put Finals topped the track and field ranking at 5.8%. The Semifinals of the 110m Hurdles Race and the Men’s 200m Final also attracted a large audience as a result of the awe-inspiring performance from Bolt.
20/8/2008 - China
Halfway through the 2008 Olympic Games, Chinese TV audiences are demonstrating strong interest in the competitions and events. Olympic programs on CCTV have drastically affected the behaviors of the Chinese viewers. Three specific trends emerged among Chinese viewers: first, equal attention from urban and rural audiences; second, the viewer rates peak during the day; and three, increased willingness to share these programmes with families and friends.
20/8/2008 - China
The Chinese Gymnastic Team completed their tour of the Beijing 2008 Olympics with a new record. As the data of AGB Nielsen Media Research shows, nearly 60% of Chinese TV audiences witnessed their journey of obtaining 9 gold medals.
19/8/2008 - China
As Liu Xiang left the spotlight, the Chinese audiences turned away from televisions with depression and regret. From 11:00 on the morning of Aug 18th, the audience rate of Men’s 110 Hurdles Race climbed high. At 11:55, Liu Xiang left the game hurt, and the audience rating dropped down in no time.
18/8/2008 - China
Phelps realized his dream of eight gold medals with the advantage of 0.01 second on August 17th. However, the Chinese audiences obviously paid more attention to Yao Ming. During the 4 preliminary stages of Chinese Men’s Basketball, more than 44% of TV audiences watched the 4 games to witness the hardship that the Chinese basketball team went through, far more than the number of audiences watching Phelps on TV.
17/8/2008 - China
The 2008 Beijing Olympics have greatly affected the audiences of China; meanwhile, TV was pushing forward the audience activities to understand their focus of Olympic events.
16/8/2008 - China
The Chinese Women’s Volleyball team maintained their number one place in the top 10 list for TV ratings for the fourth time in their game on August 13th, becoming an audience rate legend in the 2008 Beijing Olympic Games. According to data from AGB Nielsen Media Research, male and female audiences show significant differences in their preference of Olympic Games coverage.
14/8/2008 - China
The Chinese Women’s Volleyball team climbed to the number one spot in the top 10 list for TV ratings in their game on August 13th, beating out the Men’s football game that was aired in the same time slot.
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