27/5/2008 - United Kingdom
Following a thorough assessment of the company’s business practices in research, administration and quality control, AGB Nielsen Media Research UK were awarded the highly acclaimed ISO 20252.
ISO 20252 is the new international standard for organisations and professionals conducting market, opinion and social research. It establishes Industry terms and definitions as well as the service requirements.
“We have been accredited with the British Standard, BS 7911:2003 (Specification for organisations conducting market research) since 2005, however by being reassessed and accredited with the ISO 20252 is a great achievement and it is a credit to our team’s continued professionalism and dedication” said Justin Sampson, Managing Director of AGB Nielsen Media Research UK.
From May 2008, the Market Research British Standard (BS7911) will no longer exist and will be replaced by the new international standard ISO 20252:2006, Market, Opinion and Social Research, which was issued in April 2006. This has required that AGB Nielsen Media Research be re-assessed for conformance to this new standard. The Quality System documentation was reviewed, followed by an upgrade visit from MQA assessors.
The main differences from the old standard include:
• Internal Audits to be carried out at pre planned intervals
• Measuring customer and client satisfaction
• Procedures required to ensure staff have the required competence for their tasks
For this accreditation visit, the following areas of the company were assessed: Managing Director, HR, Quality Management System, Measurement and Reporting, Panel Recruitment, Research, Panel Services, Field Area Management, IT, Client Services.
We are proud of the UK operation’s ISO accreditation as this continues to confirm the company’s professionalism and dedication to client satisfaction, said Chief Executive Office, Rolando Stalli.
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