24/6/1999 - Philippines
The AGB Group with its local partner PSRC (RI affiliate) has won the tender for TAM in the Philippines. The 5 years contract with the Television Research Council (TVRC), the joint industry body representing Advertisers, Advertising Agencies and Television Stations, is based on a panel of 600 reporting homes, in Mega Manila, with official data delivery by January 1st, 2000.
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