26/5/2011 - Hungary
Budapest, Hungary – May 2011 -- The Nielsen Company’s (NYSE: NLSN) Nielsen Television Audience Measurement Hungary has received both ISO 20252, ISO 9001 and PPT (Society of Hungarian Professional Market Research Agencies) certification for Electronic Audience Measurement.
ISO 20252 and ISO 9001 are the international standards for organisations and professionals conducting market, opinion and social research. The standards establish common Industry terms and definitions as well as service and quality requirements.
PPT standards have been accepted by the Society of Hungarian Professional Market Research Agencies in July 2010.
Independent auditors of EMT/NQA conducted the thorough assessment of Nielsen Television Audience Measurement Hungary’s business practices in research, administration and quality control, including a review of the system procedures and documentation, along with a site-based audit of the system in operation.
The accreditation is valid until May 10, 2014. The accreditation will be followed by annual reviews to help verify that the operational systems and implementation quality remains high and continued development reflects the changing requirements of the marketplace.
Csilla Voros, Managing Director of Nielsen TV Audience Measurement Hungary said: “The audit and the achievement of the standard is a reflection of the professionalism of our team. This is yet another example of our long-term commitment to continual service development and high quality research.”
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