There is hardly an article published or paper presented referring to the television industry and its audience measurement without a stream of terms/abbreviations which are often unclear or even unknown to the audience.

Inspired by this gap, the Communications Department decided to compile a comprehensive reference source for Nielsen Television Audience Measurement.

Since its first draft, many thanks go to the numerous staff who have made valuable contributions and to Toby Syfret, who not only accredited the existing terms but added a wide range of new ones to make this Glossary more comprehensive and complete.

We believe that this glossary offers a valuable reference and perhaps even a learning resource for not only The Nielsen Company, but for TV broadcasters, advertisers and advertising agencies who use television as a communication medium.

We have compiled the glossary in such a way that an item can be searched in alphabetical order using a powerful free-text search feature.


Click here to access the Glossary alphabetically