Nielsen Television

Audience Measurement.

independent, reliable and transparent audience measurement systems.

  • Our Solution: Audience Measurement

    Today's media world is increasingly multi-faceted.
    Get true insight into who's watching, regardless of where, when or on what device.
    Our audience measurement data and advanced solutions provide a comprehensive picture of how,
    when and where your consumers are connecting with content.
    With this insight, you can create programming that viewers love, which will make you a hit with advertisers.

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  • Where we are: Find your local TAM specialist

    The Nielsen Company operates TAM panels in more than 30 countries across the globe.
    Our services are successful because of the close contact we maintain with the users of our TAM services.
    Each local operating company and the unique Corporate Support Centre is expert at providing information on their activities and are pleased to help you in any way possible

  • Contact Us »

    TAM Glossary

    a learning resource for everybody who uses television as a communication medium.

    Nielsen Television Audience Measurement

    It is the Nielsen mission to establish the common currency to be used by TV Broadcasters, Agencies and Advertisers, based upon a reliable, independent and transparent audience measurement system. Nielsen currently manages more television audience measurement (TAM) panel households than any other international television audience ratings provider.