|The Panel||Analysis Software||Polling||Establishment Survey||Pollux||TV Events|
Television Audience Measurement systems quantify and qualify the viewing of television programs and commercial breaks. Television stations require TAM data in order to develop their programming and broadcasting strategies. Advertisers and their agencies require TAM information in order to evaluate and maximise the effectiveness of their investment in the purchase of TV commercials.
Ratings – the common currency
In markets where TV viewing data is available, the value can be determined by its audience rating. Ratings thus become common currency upon which market players are able to negotiate advertising time.
The AGB Peoplemeter System: a journey in seven steps