Nielsen Audience Measurement (AGB Cyprus) began operating in September 1997 and produced its first official television audience measurement (TAM) data on 1 January 1998.
Nielsen Audience Measurement (Cyprus)ís panel covers urban as well as rural areas in the districts of Nicosia, Limassol, Larnaca, Paphos and Famagusta, and currently stands at 425 households (790 peoplemeters installed, 1230 persons ages 4+) with a universe of 817,773 people.
Nielsen Audience Measurement (Cyprus) provides the TV and advertising industry with daily viewership data and expenditure figures. Analysis and Campaign Post Evaluation is done through Arianna, the world class proprietary analysis software.
Nielsen Audience Measurement (Cyprus) provides data and services to the following local and multinational agencies: Pandora/O&M, DDB Cyprus, DeLeMa/McCann Group, Telia&Pavla/BBDO, Marketway/Publicis, Gnomi Advertising, Ledra/Lowe, Thompson Communications, Innovation/Leo Burnett, Contact Advertising, Partners/Y&R, Entelia/TBWA, Komo Media Lab Ltd, ORB Communications Ltd, Media Etc Communication Services Ltd.
TV stations: ANT1, OMEGA, SIGMA, CyBC, ALPHA KYPROY, EXTRA TV, SMILE TV.