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Introduction  (Where we are > Hungary)

Abstract:
About Nielsen Audience Measurement Nielsen Audience Measurement is the only company in Hungary that is engaged in television audience measurement. The data provided by Nielsen Audience Measurement ensures a "common currency" for the media agencies, advertisers and television channels, based on an independent and transparent measurement system. The independence, professional reliability and credibility of our audience measurement system have been confirmed by various independent audits. The rang

1976-1987: From the first installation of a peoplemeter to the Italian panel  (Where we are > Italy)

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In 1976, LCM Graman, an ad-hoc research and consulting company established in Rome in 1964, launched a TAM service based on the peoplemeter system by recruiting 500 households as the pioneer nationwide panel. This meter, designed and manufactured in Italy, tape-recorded all information which were then merged with the individual audience data collected through a diary survey conducted on a sample of 1,500 individuals. This new Television Audience Measurement was the first experience in this fiel

1988-1991: The international challenge  (Where we are > Italy)

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The experience and the specific know-how gained managing the peoplemeter service have been priceless for AGB Italia that could export abroad its well-proven and tested unit.Relying on its own human, technical and financial resources, AGB started measuring the television audience in Greece (AGB Hellas was founded in 1988), in Turkey (AGB Anadolu was set up in 1989) and in Portugal (AGB Portugal started up in 1990).The implementation of TAM services in these countries with limited media markets

1992-1999: The right formula leads to an indisputed leadership  (Where we are > Italy)

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In 1991, after Mr. Maxwell's death, all financial companies went into liquidation and Alberto Colussi decided to buy AGB Italia from the liquidators (i.e. Arthur Andersen) in 1992. Afterwards he resolved to concentrate his efforts on the development of the television audience measurement so he sold all other activities of his company, that is the ad-hoc researches and the "consumer" panel. In October 1992, AGB Italia established in Switzerland a support company, called AGB Media Services, dedicat

2000-2002: A new success crowns the new millennium  (Where we are > Italy)

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On 5th May 2000 the famous BARB Institute (the British Audience Research Board), which had previously called for a tender to assign the TAM service in the United Kingdom, announced that AGB Group gained the contracts for "Metering Panel Homes" and "Data Processing" for the years 2002 through 2006. This success was achieved after severe selections 12 months long, when all the companies working in this field were deeply examined and weighed up by BARB. AGB was again successful ousting Taylor Nelson

About Nielsen TAM Sweden  (Where we are > Sweden)

Abstract:
Nielsen TV Audience Measurement (TAM), a part of The Nielsen Company, conducts independent TV audience measurements on TV-sets, computers, smartphones or tablets. Nielsen is a world-leading provider of television and internet audience measurement. 

About Us  (Where we are > Italy)

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Nielsen TV Audience Measurement S.r.l. is a division of The Nielsen Company, the worldwide television audience Measurement (TAM) specialist using peoplemeter systems. Our Mission To define a common currency based on a reliable, transparent, independent audience measurement system. Our History In 1981, AGB Nielsen Media Research became a specialised pioneer in the manufacture, supply and installation of p

AdFinder  (Where we are > Italy)

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AdFinder is a new AGB Nielsen Media Research proprietary software developed to control the positioning of advertising inside the television events and calculate the percentage of advertising. It has been designed as an agile tool for the channels which can find out all changes in its advertising planning as well as any violations of laws in force. This software has been fully developed in

Advertising Event Database  (Where we are > Italy)

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Commercial: it is the classical advertising generally called SPOT announcement grouped and broadcast in BREAK, placed inside or outside the events. In some events (mainly sports events, i.e. football matches, ski competitions and Formula 1 races, etc.) "spotflashes" lasting 5/7" called "Ad-Hoc" are broadcast and are included in the classical Commercials. Autopubblicità is considered as a classical advertising but the advertiser belongs to the same publishing group of the station or n

AGB Nielsen Media Research Group Coverage  (Where we are > China)

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  With more than 55,000 peoplemeter panel households installed in 30+ countries around the globe, AGB Nielsen Media Research currently manages more TAM panes households, than any other international provider.       &nb

AGCOM  (Where we are > Italy)

Abstract:
The Authority for the Guarantees in Telecommunications is an independent Body established by the law 249 of 31st July 1997.As the other Authorities included in the Italian system, AGCOM answers for its activity to the Parliament which has set out its powers, its by-laws and has appointed its members. The Italian law-maker has decided to assign a unique institution the regulation and vigilance of tel

Analysis Software  (Where we are > Romania)

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The analysis software is InfoSysTV, developed by TNS. The main features of this software are:InfoSysTV is a completely integrated offering. There are a number of modules within the system that provide the types of analyses described below.  The system works with raw viewing data and allows users to analyse a multitude of

Analysis Software  (Where we are > Slovenia)

Abstract:
The final users of TAM data – TV stations, advertising agencies and advertisers – are receiving the viewing data, Program & Break data and Spot data. They are able to perform complex data analyses using AGB’s customized application software.

Analysis Software  (Where we are > Croatia)

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At the front end of the TAM system, the analysis software allows clients to use and analyze the TAM database. The enormous amount of detailed data and its richness exclude the possibility of using printed reports, except in the case of very simple analyses. Commercial statistical packages, which would overcome the challenge of this database complexity, are not designed for TAM data and for TAM data users. This is why the AGB Nie

Arianna  (Where we are > Slovenia)

Abstract:
Arianna   Arianna is yet another milestone in the AGB Nielsen Media Research analysis software innovation process, in which Arianna changes face and capabilities of the AGB Workstation. Designed to cope with any given reality within the highly dynamic and ever evolving international media environment, Arianna takes the analysis software into an exciting new era.   1. Arianna: The concepts The integrated workspace provides th

Arianna  (Where we are > Australia)

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Arianna is the ultimate software suite for Television Ratings Analysis and is the natural evolution of the WorkStation. Combining impressive speed, flexibility and sophisticated reporting capabilities, Arianna is perfectly positioned to cope with any given reality within the highly dynamic and ever evolving Australian media environment. Arianna takes analysis s

Arianna  (Where we are > New Zealand)

Abstract:
Arianna is the ultimate software suite for Television Ratings Analysis and is the natural evolution of the WorkStation. Combining impressive speed, flexibility and sophisticated reporting capabilities, Arianna is perfectly positioned to cope with any given reality within the highly dynamic and ever evolving Australian media environment. Arianna takes analysis software into an exciting new era.

Arianna - The concept  (Where we are > New Zealand)

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Innovation Arianna is an evolving tool continuously being enriched with innovative functionalities and new analyses, suggested directly by our clients. By investing in Arianna, you are investing in a product committed to evolving in order to suit the needs of the market. Integration Arianna’s integr

Arianna - The offer  (Where we are > New Zealand)

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Arianna offers a complete collection of analysis modules in the 4 key media planning areas: Viewing Behaviour Analysis - (Viewing Behaviour Brochure.PDF) a set of modules for the analysis of programs and dayparts.   Plan Optimisation - (

ARS Databases  (Where we are > Hungary)

Abstract:
Media-types in the software   Television(Television channels: m1, m2, Duna TV, RTL Klub, tv2, Minimax, Viasat3, Viva)All spots- more than 20 000 type of commercial- emerged on the channels being recorde by AGB Hungary since April 1999- are available in mpg format. Frequency and advertising expenditure data of all television campaigns are also av

ARS Product overview  (Where we are > Hungary)

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Some prominent and unique charactristics of the ARS Online Speed: due to the special form of data storage the software is able to search in the database very fast and runs reports in seconds facilitating the work of the users. Easy to handle: the well-structurated user interface of the software provides easy and reliable use. Flexibility: In line with the different adjustments the user can load reports in the database ac

ARS What is different  (Where we are > Hungary)

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Why is it different - User friendly special function in the software - All of our Customers can decide freely which classes to order if they don`t use the whole database. The advertisement purchased by our Customers can be downloaded to their own purpose without restraint. Du

As a member of our panel  (Where we are > Sweden)

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The Simplicity It is easy to register your viewing. The TV-meter only requires you to press your button on the remote control to indicate that you are watc

Auditel  (Where we are > Italy)

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Page available in Italian

Basic Process  (Where we are > Indonesia)

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Establishing a recognized global standard for TAM operations is particularly important as more and more media companies, advertisers and agencies are ‘going global’ and need multinational TV audience information that comply with international and accuracy standard, and also faster data delivery. As consolidation continues to sweep through the television advertising industry, and more and more companies establish a global footprint, the need for homogeneous multinational audience research will als

Careers at Nielsen TV Audience Measurement  (Where we are > Australia)

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Current vacancies View career opportunities at http://careers.nielsen.com/en-us/locations/Asia-Pacific/Australia Enquiries: If you are interested in working for Nielsen TV Audience Measurement, please contact the Administration Officer in Sydney on

Client Support  (Where we are > Croatia)

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Training, "On-Call" help When AGB Nielsen Media Research software is installed, the client is trained to use it (basic training). Extra "on call" help and training is provided afterwards, when the user learns the basics. Duration of the basic training (number of AGB Nielsen Media Research Marketing staff visits) depends on the clients needs. Initially, training users receive a short manual (instructions) for the program, together with Variable definitio

Client Support  (Where we are > Slovenia)

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Training, On-call-help At time of our application software installation, every client gets a basic training, so to become a qualified user of our application tools. Basic training could be organized for a group of users, or on individual basis, especially when specific needs of a user have to be considered. Time schedule of training is determined according to specifics of each client and user. After while, when the user gets acquainted with the tools, and proficient in elementary

Client Technical Support  (Where we are > Thailand)

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Service System

Clients  (Where we are > Venezuela)

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TV Stations: Venevision, Televen,

Clients  (Where we are > Italy)

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During the last years, new users such as advertisers, football teams, TV producers and many other television market players have been added to the `historical` client lists of Nielsen TV Audience Measurements on behalf of Auditel and the broadcastes. Our state-of-the-art technology used to develop our software has resulted in flexible tools capable of giving precise, customised answers on event performance and advertising expenditure return.

Contact  (Where we are > Australia)

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CEO: David Ellem General Manager: Maria Catherine Rossi Commercial Directo

Contact  (Where we are > Cyprus)

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Nielsen Audience Measurement (Cyprus) 8 Skopa Str. 2nd Floor, The Nielsen Company Building 1075 Nicosia / Cyprus   Postal Address:         P.O.Box 26805 1648 Nicosia / Cyprus Phone +357-22-886600· Fax +357-22-764707 General Manager -

Contact  (Where we are > Ireland)

Abstract:
Nielsen Watch (Ireland) 14 Riverwalk · National Digital Park Citywest Business Campus · Citywest Dublin 24 XN32· Ireland Registered in Ireland at the above address - Company registration number: 393495 Phone +353-1-469 0400 · Fax +353-1-469 0500  

Contact  (Where we are > Mexico)

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Nielsen IBOPE Bruno Traven No. 60 · Col. General Anaya Delegación Benito Juárez C.P. 03340 · México, D.F Phone: +52-555-6290620; +52-555-9999999 E-mail: contactanos@nielsenibope.com [Claudia Martinez] Contacts Marketing:

Contact  (Where we are > Slovenia)

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AGB Nielsen, medijske raziskave, d.o.o. Litijska cesta 259 1261 Ljubljana - Dobrunje · Slovenia Phone +386-1-580 9010 · Fax +386-1-580 9038 Managing Director:

CONTACT  (Where we are > Hungary)

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Nielsen Audience Measurement Hungary 1056 Budapest, Váci utca 81. Phone: +36 1 461 7050 MAP

Contact  (Where we are > Czech Republic)

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Nielsen Czech Republic Lucie Hrusova Budova City Tower Hvězdova 1716/2b 140 78 Praha 4 Phone +420 242 438 711 E-mail: TAMpodpora@nielsen.com

Contact  (Where we are > Sweden)

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If you have any questions or concerns, please contact us.

Daily Telegraphs  (Where we are > Cyprus)

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Please Click Here function openpopup() { window.open("http://www.agbcyprus.com/telegraph/telegraphCMS.php", "_blank", "height=850,width=1100,scrollbars=yes"); return false; }

Data  (Where we are > Slovenia)

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Live viewing data + Time Shifted Viewing (TSV)/VOSDAL + 7 days (minute by minute data from 02:00:00 to 01:59:59). 1. Viewing data – minute by minute ratings The data is available for the following TV stations: Slovenija 1, Slovenija 2, POP TV, Kanal A, OTO, BRIO, KINO, TV 3 Slo, Planet, Fox Life, Fox Crime, National Geographic, Fox, Diva, Animal Planet, Discovery Channel, Travel Channel, TLC, SK1, SK2, SK3, E!, ID Xtra, Sport TV 1, Nickelodeon, Fox Movies, TV 1000, Planet 2, Planet PL

Data  (Where we are > Croatia)

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DAILY, MINUTE-BY-MINUTE TAM DATA   Audience Database: Individual-by-individual, minute-by-minute data delivered overnight from 2:00 in the morning to 1:59 next day, 365 days of the year. Information could be produced for different target groups, according to the following categories and classes: DEMOGRAPHY The following categories are in the RIM Weighting process: Gender male

Data Collection  (Where we are > Indonesia)

Abstract:
Data viewing in Indonesia collects through two systems, which are on-line and off-line. The bigger cities, such as Jakarta and Bodetabek, Surabaya and Gerbangkertasila, and also Bandung have been fully-transfer to TVM5® series technology with on-line system, while the other seven cities will follow starting 2008. For off-line system, the viewing data that is recorded in module’s memory will be collected to be replaced with another module by module collector every week. Then the module is connecte

Data Production  (Where we are > Indonesia)

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The data collected by Compass® system through GSM transmission is processed and produced by Pollux® system in AGBNielsen server in Jakarta. The system is also connected to headquarter in Switzerland (Buochs and Lugano) with back-up support in Malaysia (Kuala Lumpur). Pollux is a full-featured, integrated and reliable TAM data retrieval and production system, which combines international standardization with transparency, by means of extensive and flexible reporting at all phases of data productio

Data Transmission  (Where we are > Romania)

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Every night, the data stored in the memory of the meter is retrieved ("Polled"), via telephone lines or GSM telephone networks using the TNS AGB International production software. The meter between 2am and 6am answers the telephone call of the main computer (production software) and transfers the data stored in its memory to the system.

DataBase  (Where we are > Italy)

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Our databases are daily fed and distributed and implement the Nielsen TV Audience Measurement offer with exhaustive accurate information. Event Database Spot Database Sponsorship Database To the Products

Definitions  (Where we are > Ireland)

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A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z |

Download  (Where we are > Venezuela)

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To enter the download area, do click here

Downloads  (Where we are > Cyprus)

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Establishment Survey  (Where we are > Slovenia)

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A large-scale questionnaire survey is conducted once a year in 3.000 households all over Slovenia, based on international standard and in accordance to the Global Guidelines for Television Audience Measurement. From basic survey, a detailed information on Slovenian households was obtained, on their demographic and TV-graphic characteristics: type of the antenna, number of TV stations and quality of

Establishment Survey  (Where we are > Croatia)

Abstract:
The Establishment Survey is a large-scale, face-to-face questionnaire Survey, conducted annually, to ensure that it is always up to date. The data gathered during the Establishment Survey provides AGB Nielsen Media Research (Croatia) with the social and demographic features of the local population, the penetration and characteristics of the television equipment ownership in each home and informatio

Establishment Survey  (Where we are > Romania)

Abstract:
The Establishment Survey is a large-scale, face-to-face questionnaire Survey, conducted annually, to ensure that it is always up to date. The data gathered during the Establishment Survey provides the social and demographic features of the population, the penetration and characteristics of the television equipment ownership in each home and information on the local TV environment.

Event Database  (Where we are > Italy)

Abstract:
Event DataBase Event Break Promos (self-advertising) - Payoff - Announcements Information Monitored Date Channel Start hour End hour Duration Type Level Types and Levels Type of Event Simple: event with a payoff at the beginning and at the end or a logo identifying a part of it Container: an event including lives from studio (Partial) and/or Simple events Partial:

Fifth Step: Pollux  (Where we are > Thailand)

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The transparency of the data production using Pollux guarantees the integrity and standardisation of the system for all Clients.         You can watch this page on our main page by click here.

Final Processing and Data Delivery  (Where we are > Indonesia)

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Viewing data, household panel and demographic data, and channel migration data from household panel that have been processed is projected and produced through Pollux® system data and then combined automatically by monitoring data of TV programs and commercials produced by TV Events® for database in analysis software Arianna®. Arianna® is an innovative, flexible and modular system that suits the needs of each user. TAM data users must have software Arianna® in order to analyze TAM data. It can be

First Step: Establishment Survey  (Where we are > Thailand)

Abstract:
The Establishment Survey is a large-scale, face-to-face questionnaire Survey, designed to define the characteristics of the population to be represented and from which the potential homes for the panel are drawn.       

Fourth Step: The Polling  (Where we are > Thailand)

Abstract:
Polling is the process of transmitting the data from the peoplemeters to the central production center. In most cases between 02h00 and 06h00 daily, via the fixed telephone line from the home or utilizing a GSM modem installed in the meter’s Transmission Unit.     You can watch this page on our main page by click

Glossary  (Where we are > Venezuela)

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  A | B | C | D | E | F | G | H | I

HISTORY  (Where we are > Hungary)

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Nielsen Audience Measurement (original name: AGB Hungary, later: AGB Nielsen) was established by AGB Italia Group in 1992. The subsidiary is 100% owned by The Nielsen Company. The first 200 meters were installed in Budapest by AGB technical staff, while TV audiences in the countryside had been measured by the Gallup Institute based on diaries. The first national TV viewing statistics were derived from combining the samples of the two databases, and provided information on the viewing behavior of the 18+

History  (Where we are > Mexico)

Abstract:
Since the beginning of its operations, back in 1991, IBOPE AGB Mexico’s achievements have placed it in a privileged position among Mexican market research companies. In 1992, it installed People Meters in 300 TV households, gave diaries to 840 TV households in Mexico City’s metropolitan area, and provided the whole industry with training seminars on ratings, reach and frequency. In 1993, the company installed People Meters in 450 TV households (reading one TV each) and l

HKTAM Glossary Highlights (香港電視觀眾收視調查的常見詞彙)  (Where we are > Hong Kong)

Abstract:
Click here to Download a PDF printout English Chinese  Description

International Presence  (Where we are > Mexico)

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IBOPE AGB Mexico, a Grupo Delphi company, was born out the group’s association with IBOPE Latinoamérica in 1991, and with AGB Europe in 1995, both international leaders in audience measurement. Since 1969, IBOPE has been the pioneering electronic TAM company in Latin America. Nowadays, with over a thousand employees distributed in its companies, Grupo IBOPE is provided with experienced professionals for each of the 11 markets in which it has activity. IBOPE was the initiator of real

Introduction  (Where we are > South Africa)

Abstract:
AGB Nielsen has measured television in South Africa using peoplemeter technology since 1989. The research is funded via a 1% levy on all measured advertising and is managed by the joint industry committee, the South African Advertising Research Foundation (SAARF). Since 1989, the panel size has gradually increased from approximately 400 households to the current 1356 households. The major client is SAARF who pays for the main panel of 1200 households.

Introduction  (Where we are > Slovenia)

Abstract:
  Nielsen Audience Measurement, medijske raziskave, d.o.o. Nielsen Audience Measurement (medijske raziskave, d.o.o.) is the Slovenian member of The Nielsen Company, the largest provider of Television Audience Measurement (TAM) services in the world. TAM research in Slovenia was initiated by AGB Nielsen, medijske raziskave, d.o.o. (previously named Media Services AGB d.o.o.) in January 1999. The first data was released in April 1999 based on a 350 hou

Introduction  (Where we are > Romania)

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TNS AGB International is a joint venture company born in 2003 from the merge of the two Romanian companies operating peoplemeter panels, TNS-CSOP and the AGB Group. TNS AGB International has been appointed as official TAM data supplier by the Romanian Joint Industry Committee (ARMA). The contract covers 4 years time span starting January 2004.

Introduction  (Where we are > Poland)

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Nielsen Audience Measurement (AGB Nielsen Media Research Sp. z o.o.) operates one panel with 1.700 households representing viewership throughout Poland. The delivery of nation-wide data commenced in November 1996, and the complete range of AGB Nielsen Media Research services and software packages allows the media market to keep pace with the ever-changing Polish TV market.   Contact: Nielsen Audience Measurement AGB Nielsen Media Resear

Introduction  (Where we are > Taiwan)

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Nielsen Audience Measurement (Taiwan) has been providing television audience measurement (TAM) data in Taiwan since 1994. We set the industry currency standard based on a panel of 1800+ TV households (or 6500+ individuals) distributed across the country. Nielsen Audience Measurement (Taiwan) uses peoplemeter technology for data collection. Peoplemeter provides daily analysis of TV program and commercial performance on both terrestrial and cable stations, measuring second-by-second and offer

Introduction  (Where we are > Lebanon)

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Since 1999, AGB Stat Ipsos has been providing complete TAM data to the Lebanese market. A national representative sample was completed in 1999 (400 households, individuals aged 4+ in TV households) and expanded to 600 households, during the year 2009. Television Audience Measurement (TAM) The TAM system has proven itself as the most successful and precise method of collecting this type of information in Europe and worldwide. Its efficiency manif

Introduction  (Where we are > South Korea)

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AGB Nielsen (South Korea) has been operating since 1992, providing a total media information service including TV/newspaper/magazine/radio/advertising to the South Korean broadcasting and advertising industry. In 1992, Media Service Korea LTD. In 1999, ACNielsen Korea took over MSK. Nielsen Media Research Korea started TAM business as a media department of AC Nielsen Korea.

Introduction  (Where we are > Malaysia)

Abstract:
Nielsen Audience Measurement (Malaysia) was originally a part of Survey Research Malaysia (SRM) which was established in 1964. Today, it is the dominant source of TV market research data in Malaysia. The television audience measurement (TAM) service was first launched in 1971 using 3 day recall methodology that was later upgraded in 1987 to a continuous 15 minute TV Diary. The peoplemeter was introduced in 1995 with 660 panel homes installed to represent the television vie

Introduction  (Where we are > New Zealand)

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Nielsen TV Audience Measurement has provided television audience measurement services to the New Zealand broadcasting and advertising industries on a continuous basis since the introduction of competitive television broadcasting in 1975. In May 1990, diary-based television audience measurement was replaced by electronic measurement based upon a nationally representative panel sample of 440 homes equipped with peoplemeters. In 2004 the panel was increased to its present size of 500 house

Introduction  (Where we are > Serbia)

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Since 2002, Nielsen Audience Measurement (AGB Strategic Research) has been providing complete TAM data to the Serbian market. A national representative sample was completed in December 2002 (890 households, individuals aged 4+ in TV households, territory of Serbia without Kosovo). Our Mission To establish a uniform data system for TV audience measurement used by the TV stations, media buyers, media planners and advertisers for their advertising ac

Introduction  (Where we are > Mexico)

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Introduction  (Where we are > Australia)

Abstract:
Nielsen Television Audience Measurement Australia (Nielsen TAM) was originally established in 1999 as ATR Australia, later becoming AGB Nielsen Media Research, part of the global AGB Group.  Awarded a seven-year contract to produce Television Audience Measurement (TAM) in the five major Australian metropolitan markets from 1 January 2001, Nielsen TAM was awarded the contract to produce and market TAM data for regional markets as of January 2003, and to report Subscription Television as of Augus

Introduction  (Where we are > Indonesia)

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Nielsen Audience Measurement (Indonesia) has been providing media information and TV/Newspaper/Magazine/Radio services to media owners and the advertising industry since 1976 with Television Audience Measurement services started in 1991. • 1976 Survey Research Indonesia (part of Survey Research G

Introduction  (Where we are > Macedonia)

Abstract:
Nielsen Audience Measurement (Macedonia) began electronic television audience measurement (TAM) in August 2007. Data regarding the TV viewing audience for the capital city of Skopje has been continually delivered to the market since December 2007. The national representative panel in Macedonia, completed during July 2008, comprises 400 installed households, or more than 1300 individuals, in the daily production. The panel is formed

Introduction  (Where we are > Cyprus)

Abstract:
Nielsen Audience Measurement (AGB Cyprus) began operating in September 1997 and produced its first official television audience measurement (TAM) data on 1 January 1998. Nielsen Audience Measurement (Cyprus)’s panel covers urban as well as rural areas in the districts of Nicosia, Limassol, Larnaca, Paphos and Famagusta, and currently stands at 425 households (790 peoplemeters installed, 1230 persons ages 4+) with a universe of 817,773 people. Nielsen Audience Measurement (Cyprus) provides

Introduction  (Where we are > Czech Republic)

Abstract:
Nielsen has been awarded a five year TV Audience Measurement contract by SPMS (Association for Television Audience Measurement, a special interest group of legal entities) for operating a panel of 1,900 homes, which will commence delivery of nationwide TV data in January 2014. The complete range of Nielsen services and software packages will allow the media market to keep pace with the ever-cha

Introduction  (Where we are > Italy)

Abstract:
Nielsen TV Audience Measurement (Italia) operates one of the largest peoplemeter panels in the world, with more than 5100 households. As a long established TAM business, Nielsen TV Audience Measurement (Italia) has been providing TAM data for more than 20 years in one of the world`s largest and most competitive TV advertising markets. AGB Italia renews ratings contract with Auditel - 20/01/2004

Introduction  (Where we are > Ukraine)

Abstract:
Television, in nearly every country around the world, has become the dominant medium for information, commercial communication and entertainment. This has led to the ever-increasing desire by broadcasters, advertisers and advertising agencies to have accurate, consistent and detailed information about TV audiences. Nielsen TAM Ukraine (Television Audience Measurement) is the specialized branch of media research, dedicated to quantifying (size) and qualifying (characteristics) this detailed

Introduction  (Where we are > Thailand)

Abstract:
Nielsen TV Audience Measurement (Thailand) has been providing television audience measurement (TAM) services in Thailand for more than 20 years. We provide a total information service about television to broadcasters, advertising agencies and the media industry. Our television viewing panel comprises 1430 households with plans for further expansion. Our commitment to the highest quality data and its integrity ensures co

Introduction  (Where we are > Ireland)

Abstract:
Nielsen TV Audience Measurement has been in Ireland since 1996 when it installed the first Active/Passive measurement technology for channel identification and increased the reporting panel from 400 to 600 households. A second five year contract to provide television audience measurement services in Ireland from 1 September 2003 to 31 August 2008 was awarded in 2002. A new industry management structure, Television Audience Measurement (TAM) Ireland Ltd., was formed in 2007 to manage the

Introduction  (Where we are > Hong Kong)

Abstract:
Television, in nearly every country around the world, has become the dominant medium for information, commercial communication and entertainment. This has led to the ever-increasing desire by broadcasters, advertisers and advertising agencies to have accurate, consistent and detailed information about TV audiences. Hong Kong TAM (Television Audience Measurement) is the specialized branch of media research, dedicated to quantifying (size) and qualifying (characteristics) this detailed viewing beha

Job Opportunities  (Where we are > Italy)

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Page available in italian.

List of clients  (Where we are > Italy)

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Companies   Giochi Preziosi http://www.giochipreziosi.it

Members Area  (Where we are > Indonesia)

Abstract:
If you subscribe to our services and already have a user account, please log in here. If you subscribe to our services but do not have a user account, please contact your client service.

Methodology  (Where we are > Venezuela)

Abstract:
Universes and Targets: The Univese of homes is determined through official sources. As target for the studies, homes are selected of the main cities to be measured. Type and Size Sample: Division of the city by areas Determination of the demographic density by areas an parish Interviews distribution according to the demographic density (homes)

Nielsen Privacy Notice (Establishment Survey)  (Where we are > Sweden)

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On Call Help  (Where we are > Thailand)

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Other convenient way to solve some problems or some error  that was appear in the AGB Nielsen Media Research software is telephone.Client can contact CTS Team(Client Technical Support) by use telephone and take our explanation to solve problems or error by yourself.   Or client

Our Client Base, according to their diverse fields:   (Where we are > Mexico)

Abstract:
TV Networks:  

Our Services  (Where we are > Mexico)

Abstract:
These are the IBOPE AGB México main products that we offer to our clients and the communication industry: Television Audience Measurement (TAM) - TV ratings, these services provides you with a full detail report of the behavior and exposition habits of Mexico’s viewer

Overview  (Where we are > Hungary)

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Panel   Universe:

Panel Recruitment  (Where we are > Indonesia)

Abstract:
After defining TV population through ES, the second step is selecting household to be TAM panels or respondents. The Panel is an appropriate number of families selected on the basis of a statistical design to represent the most important population statistic. In this stage, application of standard operating procedure on methodology is not referred to GGTAM only, but also to BDP (best demonstrated practice) or operational analysis standard by concerning the specialty of each country in applying proportion

PARTNERS  (Where we are > Hungary)

Abstract:
TV channels and saleshouses AMC Networks Central Europe Kft, ATV Első Magyar Magántelevíziós Zrt., atmedia Kft., AXN Magyarország Szolgáltató Kft., CLT-UFA S.A., Digital Media and Communications Zrt., Discovery Romania S.R.L., Echo Hungária TV Zrt., Fox International Channels Hungary Kft., HírTV Műsorszolgáltató és Hirdetésszervező Zrt., IKO Sales House Kereskedelmi és Szolgáltató Kft., Magyar RTL Televízió Zrt., MTVA / Médiaszolgáltatás-támogató és Vagyonkezelő Alap, Origo

Peoplemeter Installation Change to TVM-5® Technology  (Where we are > Indonesia)

Abstract:
There are many types of peoplemeter or electronic survey equipments. As cellular phone, peoplemeter is also adjusted to local TV environment in each country. But it has to have technical standard which is certified internationally by international institution, such as ARM Group that also issues GGTAM. Types of peoplemeter are for analog environment, digital environment, off-line data collection through modules (an equipment to record viewing data) and on-line data collection through data transmis

Philosophy  (Where we are > Mexico)

Abstract:
IBOPE-AGB Mexico’s mission is: Contributing to our clients’ decision-taking process, providing them with reliable, timely and relevant information, result of top quality media and advertising research.   This mission is based on values that we daily try to share and reinforce, and which are essential to improve our work. Our values are:

Pilot Project - China 3-Screen Measurement  (Where we are > China)

Abstract:
As digital technologies advance, consumers are increasingly exposed to information and entertainment content across media platforms. Television, Computer and Mobile Phone screens have become the indispensable ‘3-Screens’ of a modern consumer. Building on the successful launch of the TV/Internet Convergence Research Panel and positive feedback on the ‘Anytime Anywhere Media Measurement (A2/M2) Three Screen Reports’

Pollux  (Where we are > Slovenia)

Abstract:
The validated viewing data is passed to the Rim-Weighting process, in order to have always the same universe. The minor differences between the panel and universe proportions are corrected. At the same time, the individual data is expanded to the universe. Rim-Weighti

Pollux  (Where we are > Croatia)

Abstract:
Pollux is the heart of the AGB Nielsen Media Reserch TAM system, controlling the fundamental process of consolidating, validating and analyzing the household viewing data. The output is an audience database - individual by individual (unidentified) minute-by-minute, 365 days of the year. The software functions cover all the main activities, namely the recruitment and the management of the households, the data transmiss

Presentation  (Where we are > Venezuela)

Abstract:
MISSION Measure TV audience by programmes and commercial breaks. Moreover, to establish the common language among TV stations, media planners a

Privacy Policy  (Where we are > Croatia)

Abstract:
  Nielsenova obavijest o privatnosti (bazično istraživanje)

Privacy Policy Statement of AGB Nielsen Media Research PTY LTD  (Where we are > New Zealand)

Abstract:
 Our Commitment to the Privacy of our Panel Members We appreciate and value the participation of our members in this television ratings panel and we want to maintain that trust.  All information provided by panel members to our company is kept confidential.  Because we respect our members privacy, we assign each home a numeric ID.  Member’s homes are never identified by name, address, or telephone number when we report the TV ratings.  We will not disclose to a

Privacy policy statement of Nielsen TV Audience Measurement Pty Ltd  (Where we are > Australia)

Abstract:
Privacy Policy Statement of Nielsen Television Audience Measurement Pty Ltd Introduction Nielsen Television Audience Measurement Australia Pty Ltd. (Nielsen TAM), an affiliate of Nielsen Holdings plc, was originally established in 1999 as ATR Australia, later becoming AGB Nielsen Media Research, part of the global AGB Group. Originally awarded a seven-year contract to produce Television Audience Meas

Production System  (Where we are > Romania)

Abstract:
The Production System is the heart of the TNS AGB International TAM system, controlling the fundamental process of consolidating, validating and analyzing the household viewing data. The output is an audience database - individual by individual  minute-by-minute, 365 days of the year. Both Pollux (AGB Media Research) and Comtel (TNS) are used to colect the data and Pollux merges and produces the fi

Products and Services  (Where we are > Croatia)

Abstract:
Our specialization in Television Audience Measurement and the strength of our reporting tools make your decision making process more effective, thanks to a complete and rich database, powerful software tools and advanced Client support.

Products and Services  (Where we are > Slovenia)

Abstract:
Nielsen Audience Measurement (Slovenia) is specialised in measuring TV audiences using the peoplemeter TAM system. We offer the market a fully integrated and harmonised system, based on excellent knowledge in data collection and production, and supported by Arianna, our comprehensive analysis software.  Professional training and technical support is available to our clients at any time. Our TAM specialisation and the strength of our reporting tools ensures our clients’ decisio

Publications  (Where we are > Venezuela)

Abstract:
Habits and TV trends books publication

Ratings Online  (Where we are > New Zealand)

Abstract:
New Zealand TAM Ratings Website This website delivers standard and customised TV ratings reports on the New Zealand market.  The data available from this site is for the information of subscribers only.  For more information please visit www.agbnielsen.co.nz or contact us on 0800 457 226 (international callers please contact via +64 9 970 41 88) or email

Regional Resources  (Where we are > Australia)

Abstract:
  For strategies to reduce the effect of Sample Variability click here to download the file To understand the difference between Trading and Analysis Demographics click here to download a handout

Regional TAM Wise archive  (Where we are > Australia)

Abstract:
Regional TAM Wise Regional TAM Wise Australia is a quarterly newsletter, produced by AGB Nielsen Media Research Australia, intended to promote Television Audience Measurement knowlege within regional TV networks, agency subscribers and other, interested parties. To download these documents, Right Click the links below and select Save Target As... Download Regional TAM Wise Quarter 3, 21010

Regional Toolkit  (Where we are > Australia)

Abstract:
Regional Toolkit The Regional Toolkit is designed to help you make full use of Regional TAM statistics, including new ways of looking at how Australians use television. To download these documents, Right Click the links below and select Save Target As... 2012

RESEARCH  (Where we are > Hungary)

Abstract:
TV market snapshot - 2019 Q2 2019.08.07

Second Step: The Panel  (Where we are > Thailand)

Abstract:
The Panel is an appropriate number of families selected on the basis of a statistical design to represent the most important population statistic           You can watch this page on our main page by click here.

Seventh Step: Analysis Software  (Where we are > Thailand)

Abstract:
Comprehensive analysis software multiplies the value of the TAM data.             You can watch this page on our main page by click here. &n

Sixth Step: TV Events  (Where we are > Thailand)

Abstract:
  TAM data is not comprised only of individual television viewing data, but also of a database of TV Events.           You can watch this page on our main page by click here.

Software  (Where we are > Poland)

Abstract:
Arianna - is the ultimate software suite for Television Ratings Analysis as it is the natural evolution of the AGB Workstation. Arianna is a PC based application combining impressive calculation speed, flexibility and sophisticated reporting capabilities in a user-friendly working environment. XPERT - AGB Nielsen Media Research is a distributor of this very well known BMRB’s software. The software is used to planning and optimizing ad campaigns.

Software  (Where we are > Venezuela)

Abstract:
    Viewing Behavior  Module Name  Description

Software Packages  (Where we are > Mexico)

Abstract:
Media Smart Station (MSS) This is a platform that integrates in a simple way several databases of audience media; measured by IBOPE AGB. The tool provides solutions that allow to developing innovative analysis used for the media strategy. The station is a multimedia system that allows that one or many adm

Software Training  (Where we are > Thailand)

Abstract:
After the AGB Nielsen Media Research software is installed,client training is necessary to do. Because all software from AGB Nielsen Media Research is be specific software. So client have to learn how to use it with our data.   Initially, training users receive a short manual (instructions) for the program, together with Variable definitions (option in the so

Sponsorship DataBase  (Where we are > Italy)

Abstract:
Telesales Sales of products or services directly to television viewers and broadcast even as a real event. A telephone number or an address is shown superimposed on the video to let the public profit from the offer. Telepromotions They are generally placed inside an event and hosted by the announcers themselves, they advertise products distributed in the market through the standard outlets (shops, department stores, etc.).The products are not offered for direct sale.

Standard Reference  (Where we are > Indonesia)

Abstract:
AGB Nielsen Media Research (AGBNielsen) is a worldwide company which conducts TV Audience Measurement (TAM) in 10 cities in Indonesia as part of AGBNielsen global survey in more than 30 countries around the world. AGBNielsen is a joint venture company of two recognized TV Research companies in the world. They are AGB Group (operating in more than 30 countries) and Nielsen (operating in more than 70 countries). Its headquarter office is in Europe (Switzerland and Italy). In Indonesia, AGBNielsen is the fo

System  (Where we are > Croatia)

Abstract:
The Seven Steps of the Nielsen Audience Measurement TAM system guarantees the production of reliable, independent and transparent TAM data in every operating company within the group. The Seven Steps system was first implemented in Italy and successfully introduced to all operating countries of The Nielsen Company including Croatia. Nielsen Audience Measurement (Croatia) is dedicated to serving the market from the first step to the last. Our "System" ensures that each step is followed precisely

System  (Where we are > Serbia)

Abstract:
Nielsen Audience Measurement offers a fully integrated proprietary system, operated by a reliable supplier whose expertise includes: Panel Design, recruitment and management Hardware Research, development and production Data collection and production Comprehensive Analysis Software development The Seven Steps of the Nielsen's TAM system guarantees the production of reliable, independent and tr

System  (Where we are > Thailand)

Abstract:
Please click here to visit the English version of this page on our main page. The Seven Steps of the Nielsen`s Company Television Audience Measurement (TAM) system guarantee the production of reliable, independent and transparent television audience measurement data in every operating company in the Group. Nielsen TV Audience Measurement is dedicated to serving the market with a complete "system" from the target population study to the analysis of the re

System  (Where we are > Slovenia)

Abstract:
Television Audience Measurement systems quantify and qualify the viewing of television programs and commercial breaks. Television stations require TAM data in order to develop their programming and broadcasting strategies. Advertisers and their agencies require TAM information in order to evaluate and maximise the effectiveness of their investment in the purchase of TV commercials. Ratings – the common currency In markets where TV viewing

System  (Where we are > Venezuela)

Abstract:
Hardware Production: People’s Meter     Capacity of measuring 4 TV househols audience. It`s a

System  (Where we are > Greece)

Abstract:
This page is available in Greek only.

TAM Overview  (Where we are > Greece)

Abstract:
Population: 11.260.402 Panel Size: 1.300 househ

TAM Overview  (Where we are > Dominican Republic)

Abstract:
Population: 9.356.819 (2007 est.) Panel Size: 304 households First data production: October 2001 The Panel   Peoplemeters installed:

TAM Overview  (Where we are > Puerto Rico)

Abstract:
Population: 9.356.819 (2007 est.) Panel Size: 304 households First data production: October 2001 The Panel   Peoplemeters installed:

TAM Overview  (Where we are > Czech Republic)

Abstract:
Population: 10.5 million inhabitants Population to be measured  All individuals 4+ that reside in households with at l

TAM Overview  (Where we are > Cyprus)

Abstract:
Population: 803.200 Panel Size:

TAM Overview  (Where we are > Australia)

Abstract:
Population: 23,778,000 (source ABS 2015 - Australian estimate resident population), Nielsen TAM population 23,773,200 Panel Size:

TAM Overview  (Where we are > Croatia)

Abstract:
Population: 4.284.889 Panel Size:

TAM Overview  (Where we are > Malaysia)

Abstract:
Population: Malaysia: 27.163.000 Panel Size: 1000 homes

TAM Overview  (Where we are > Italy)

Abstract:
Population: 59.131.287 Panel Size: 5.188 households

TAM Overview  (Where we are > Indonesia)

Abstract:
Population: 233 million TV Population in TAM coverage: 52 million

TAM Overview  (Where we are > Ireland)

Abstract:
Population: 4,592,000 (excluding institutionalised) Panel Size: 1050 installed homes

TAM Overview  (Where we are > Macedonia)

Abstract:
Population 2,022,547 Panel Size

TAM Overview  (Where we are > Poland)

Abstract:
Population: 38.533.789 Panel Size: 1.700 households National Panel

TAM Overview  (Where we are > Mexico)

Abstract:
Population: 106.668.469 Panel Size: 3.020 households First data produ

TAM Overview  (Where we are > Serbia)

Abstract:
Population: 7.498.001 (Serbia without Kosovo) Panel Size: 880 households

TAM Overview  (Where we are > Taiwan)

Abstract:
Population: 22.6 million Panel Size: 1.800+ panel homes F

TAM Overview  (Where we are > Romania)

Abstract:
Population: 21.772.774 Panel Size: 1.150 households First data production: 1998 The Panel   Peoplemeters installed:

TAM Overview  (Where we are > Venezuela)

Abstract:
Population: 27.934.783 Panel Size: 880 Households Open TV and Tv for cable

TAM Overview  (Where we are > South Africa)

Abstract:
Population: 46.7 million Panel Size: 1.620 panel homes Fi

TAM Overview  (Where we are > New Zealand)

Abstract:
Population: 4,365,737 Panel Size: 500 panel homes

TAM Overview  (Where we are > Slovenia)

Abstract:
Population: 2.066.880 Panel Size:

Technical Support  (Where we are > Thailand)

Abstract:
If any technical problems appear in the AGB Nielsen Media Research software, client support will guarantee by our technical team.If problems is not appear in the local computer or network, at client`s request we can go to reinstall or fix some error that appear immediately. Your problems is also our problems.If you found any problems or some error message,please contac

Telebarometer - Night News  (Where we are > Cyprus)

Abstract:
Please Click Here function openpopup() { window.open("http://www.agbcyprus.com/public/telebarometer/newsCMS.php", "_blank", "height=800,width=1100,scrollbars=yes"); return false; }

Telebarometer - Top 25  (Where we are > Cyprus)

Abstract:
Please Click Here function openpopup() { window.open("http://www.agbcyprus.com/public/telebarometer/top25CMS.php", "_blank", "height=800,width=1100,scrollbars=yes"); return false; }

TeleMatch  (Where we are > Italy)

Abstract:
One or more event scheduling like a certain one actually under analysis did exist in the past? What audience could get a certain programme considering the past case-history? What type of programme mostly packs in the audience if compared with the counterscheduling? These are only some of questions TeleMatch can answer, being the new software developed by AGB Nielsen

TeleMove  (Where we are > Italy)

Abstract:
TeleMove is a new tool developed by AGB Nielsen Media Research to analyse the television audience data.TeleMove allows the evaluation of the impact of one or more events on the audience of a certain channel by removing them from the event scheduling.This software will calculate the audience of that time band again taking into consideration the minutes eliminated taking off those events. Theref

TeleMovie  (Where we are > Italy)

Abstract:
TeleMovie is a software developed to enter and consult AGB Nielsen Media Research movie database. This efficacious tool enables, in few minutes, to know any information on movies broadcast by the 7 national stations and networks (RAI 1, RAI 2, RAI 3, CANALE 5, ITALIA 1, RETE 4, La7) from 1992 up today. The database is weekly updated via FTP on the Internet and becomes richer and richer with new information.A

test  (Where we are > AGB Nielsen Media Research)

Abstract:
test

The 4th AGB Nielsen Media Research TV Audience Measurement and Analysis Training Course  (Where we are > China)

Abstract:
Dear clients, In order to promote Chinese TV Audience Measurement and the development of Chinese TV Media Industry, we will continue to cooperate with Shanghai Jiaotong University to hold The 4th AGB Nielsen Media Research TV Audience Measurement and Analysis Training Course in October. During the training course, we will provide you with more information of the industry and market as well as help you to understand the the skill of TAM data analysis. Time: 24—26, October, 2007

The Panel  (Where we are > Romania)

Abstract:
The panel is a statistical sample of the universe to be measured represented by all individuals aged 4 or more years, living in private households with at least 1 TV set, without distinction by race, language, nationality or socio-economic status, and independent of telephone ownership.The size of the TNS AGB International panel is 1150 households.

The Panel  (Where we are > Slovenia)

Abstract:
On the basis of a statistical design, 450 households in all Slovenian regions were selected and trained for their participation in our survey – TAM system. The panel guarantees representation of the most important geographic, demographic and TV–graphic of Slovenian population, as identified by Establishment Survey.

The Panel  (Where we are > Croatia)

Abstract:
 The panel is a statistical sample of the universe to be measured and refers to the group of homes with peoplemeter installations on all the TV sets in their home. These homes provide the statistical estimates of television viewing, upon which the TAM data is based.The panel is a continuous representative sample of families, from which individual TV viewing data is extracted. The peoplem

Third Step: The Peoplemeter  (Where we are > Thailand)

Abstract:
The peoplemeter measurement technology surpasses all previous measurement methods and today predominates over all other TAM methodologies worldwide.         You can watch this page on our main page by click

Time Shift Viewing  (Where we are > Australia)

Abstract:
Regional TAM’s current service is a live, in-home television viewing ratings service. From December 27th 2009, Regional TAM will evolve to allow full measurement of all HD and SD television receivers, as well as introducing PVR measurement synchronous to the introduction in metropolitan Australia. Like our metropolitan colleagues, Regional TAM has been working in partnership with research provider AGB Nielsen Media Research to deliver these service enhancements. This means moving

Training  (Where we are > Venezuela)

Abstract:
Trainig Programs: Training in handling programs too

TV ad archive  (Where we are > Poland)

Abstract:
  In our ad archive we have over 30000 TV spots. There is a possibility of receiving ordered spot on different carrier  Internet e-mail (in case of lox resolution) CD VHS Please find below some examples od ad TV:

TV Establishment Survey  (Where we are > Indonesia)

Abstract:
The Establishment Survey is a large-scale, face-to-face questionnaire Survey, designed to define the characteristics of the population to be represented and from which the potential homes for the panel are drawn. This pre-survey defines the number of individual population of TV owner as the number of potential audience who have opportunity to watch. Based on city population data, the result of TV Establishment Survey (ES) can projects the number of household who own TV or HUT (household using TV) and the

TV Events  (Where we are > Croatia)

Abstract:
AGB Nielsen Media Research TAM data is not comprised only of individual television viewing data, but also of a database of TV Events. While the TAM data produced, using Pollux, from the information collected by the peoplemeter, provides individual-by-individual, minute-by-minute audience data, it does not associate this viewing with particular television events - programs. In Croatia, AGB Nielsen Media Research is

TV Events  (Where we are > Romania)

Abstract:
The Monitoring has various tools provided by AGB Media Research, TelePad 3, MultiGrabber and Automatic Spot Recognition – ASR. TelePad 3 The software currently manages Programs, Breaks and Commercials. (data entry phase, cleaning phase and rate attribution phase) MultiGrabber is

TV Monitoring  (Where we are > Indonesia)

Abstract:
Along with daily data production, TV Events® monitoring system operates 24 hours a day and 7 days a week to get data of TV broadcasted programs and commercials. The TV Event system offers an efficient and very reliable suite of tools for the creation, collection and maintenance of high qualities TV events database. The system consists of: MultiGrabber®: The digital capture module of television images, operated in a completely digital environment, avoiding the need of tapes and

Universe Estimates  (Where we are > Singapore)

Abstract:
Population Estimates ('000s) Homes 1,059 Cable Homes 430 (41%) People 4+ 3,759 People 15+ 3,194 People 4+ in Cable Home 1,640 People 15+ in Cable Home 1,408

Weekly Rating Reports - Archive 2010  (Where we are > Australia)

Abstract:
Regional Weekly Ratings Reports are now available! For additional media enquiries please contact Ian McDonald on

Weekly Ratings 2011  (Where we are > Australia)

Abstract:
Weekly Rating Reports - 2011 Regional Weekly Ratings Reports are now available! For additional media enquiries please contact Ian McDonald on

Weekly Ratings Reports Archive - 2008  (Where we are > Australia)

Abstract:
Regional Weekly Ratings Reports are now available! For additional media enquiries please contact Ian McDonald on

Weekly Ratings Reports Archive - 2009  (Where we are > Australia)

Abstract:
Regional Weekly Ratings Reports are now available! For additional media enquiries please contact Ian McDonald on

What we do  (Where we are > New Zealand)

Abstract:
Our mission is to establish a common currency used by TV Stations, Media Planners and Advertisers for their advertising transactions. What does this mean? Nielsen TV Audience Measurement was established to determine the viewing behaviour of the New Zealand TV audience and thereby establish a 'rating' for each programme broadcast. This 'rating' becomes the currency that facilitates the purchase and sale of TV broadcast time. How is this done? In general terms,

What we do  (Where we are > Australia)

Abstract:
As our mission states, our task is to define a common currency based on reliable, transparent, independent audience measurement system What does this mean? Nielsen TV Audience Measurement has been established

AGB Television Wins Media Komitet Russian Open Television Ratings Tender  (News > Russia)

Abstract:
Moscow, September 16th, 2004 – AGB Television unanimously awarded the Russian TAM contract, after successfully participating in the 2 previous rounds of the tender process. On the 16th of September all of the Media Komitet members that were present at the meeting, voted unanimously in favour of awarded the TV ratings contract to AGB T

BARB Awards Contract Extension  (News > United Kingdom)

Abstract:
London, 2nd December 2004 -- ATR Nielsen Media Research is pleased to announce that BARB (Broadcaster's Audience Research Board) has taken up the option to extend their current TAM contracts for a further 3 years, as of January 2007. BARB's Chief Executive, Bjarne Thelin, commented that the current BARB measurement system was designed for the digital television environment. It is delivering well on a consistent basis and the design remains the most relevant base for the foreseeable

Nielsen Twitter TV Ratings to Expand to Australia  (News > Australia)

Abstract:
v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Nielsen Twitter TV Ratings to Expand to Australia

Philippines goes Live!  (News > Philippines)

Abstract:
The Philippines has launched Mega Manila LiveRatings in a partnership with local broadcaster, GMA 7.

Successful completion of AGB Nielsen Media Research Joint Venture  (News > AGB Nielsen Media Research)

Abstract:
Milan (Italy), March 1st, 2005 - VNU, a leading global information and media company, announced today that its subsidiary Nielsen Media Research International and the AGB Group have successfully closed their joint venture deal.  The agreement to form a new joint venture was previously announced on August 5, 2004.

12th Annual AGB Nielsen Media Research Workshop in Shanghai  (News > China)

Abstract:
AGB Nielsen Media Research brought their Annual Workshop to Shanghai, marking the first time that the conference has been held in Asia. The event reflected the increasingly global scope of AGB Nielsen Media Research’s investment activities as well as the company’s commitment to providing China with superior television audience measurement (TAM) services. The annual Workshop attracted some 350 delegates, and included an interactive program that discussed the future of television in China.

AGB Group and Nielsen Media Research International To Create International TV Ratings Company  (News > AGB Group)

Abstract:
50/50 Joint Venture Will Offer Unmatched Global Coverage and Client Benefits London/New York, August 5th 2004 -- The AGB Group and Nielsen Media Research International announced today that they have agreed to form a joint venture that will offer television ratings in 30 countries – under the AGB Nielsen Media Research brand name. The transaction will merge the television audience measurement services of Kantar Media Research-owned AGB Group with the wholly owned TV audience measurement

AGB Nielsen Awarded TAM Ireland Contract Extension  (News > Ireland)

Abstract:
Television Audience Measurement Ireland has awarded AGB Nielsen Media Research a further five year contract to supply television audience measurement for the Irish markets. The extension begins in September 2010.

AGB Nielsen Media Research (Hungary) upgrading panel to accurately measure digital TV viewing.  (News > Hungary)

Abstract:
The Hungarian TV ratings panel will be upgraded through the installation of UNITAM metering technology.

AGB Nielsen Media Research Awarded Two Year Contact Extension in Ireland  (News > Ireland)

Abstract:
In Ireland, AGB Nielsen Media Research has been granted a two year extension to its current television audience measurement contract, from 1st September 2008 until 31st August 2010. This extension has been awarded by the TAM Ireland Board of Management, which is comprised of representatives from all subscribing channels and the Institute of Advertising Practitioners in Ireland (IAPI).

AGB Nielsen Media Research in China  (News > China)

Abstract:
An update on the 4th Quarter 2007.

AGB Nielsen Media Research is pleased to announce the appointment of Justin Sampson as UK Managing Director.  (News > United Kingdom)

Abstract:
   

AGB Nielsen Media Research to cease TV Rating service in Singapore, end July 2005  (News > Singapore)

Abstract:
Singapore, July 27, 2005 - AGB Nielsen Media Research today announced that it would cease providing its television audience measurement rating service in Singapore effective the end of July 2005.

AGB Nielsen South Africa Awarded Tender  (News > South Africa)

Abstract:
SAARF (the South African Advertising Research Foundation) announced today that it has awarded the new TAMS® contract from 2011 to AGB Nielsen. 

An update of AGB Nielsen Media in China  (News > China)

Abstract:
AGB Nielsen Media Research China has finished the panel extension in Hunan Province as at the end of March 2008 and has begun to release the data of Changsha, the capital of the province. 

Arianna lands in the US  (News > USA)

Abstract:
AGB Nielsen Media Research is pleased to announce that in partnership with Nielsen Media Research, Arianna has been released as the television ratings tool in the US.

ATR Australia Changes Name To Reflect Global Joint Venture  (News > Australia)

Abstract:
Sydney, 1st June 2005: ATR Australia, producer of Australia’s television audience measurement ratings, will change its name to AGB Nielsen Media Research.  The new name reflects ATR Australia’s participation in the global specialist TV audience measurement joint venture established by the merger of ATR Australia’s parent company (AGB Group) and the wholly owned TV ratings service of Nielsen Media Research, announced in August, 2004.

Audience Scale of CCTV Olympics Channels Grew by 40%  (News > China)

Abstract:
The live and replayed broadcasting of Olympics events by China’s state broadcaster, the CCTV Olympics channels, substantially increased TV audience viewing; total audience of CCTV-1, CCTV-2, CCTV-Olympics and CCTV-7 grew an astronomical 45% as compared to prior events (August 5th).

Auditel commits to the deployment of UNITAM.  (News > Italy)

Abstract:
Milano, December 2005: Auditel, the Italian joint industry committee, has committed to upgrade its TV Ratings panel measurement technology, with the progressive deployment of the UNITAM system. The UNITAM deployment plan foresees a phased rollout over the next 4 years. By the end of 2006, it is expected that nearly one third of the current 5100 household panel will be installed with UNITAM. By the end of 2007, this upgrade in metering technology should have been implemented in so

CASBAA Conference in Vietnam  (News > AGB Nielsen Media Research)

Abstract:
Ho Chi Minh City, July 11, 2007 – The Cable & Satellite Broadcasting Association of Asia (CASBAA) this week reaffirmed regional television industry support for the remarkable growth of the Vietnam pay-TV industry – recently at more than 50% per year. Dr Alberto Colussi, Chairman of the Management Board of AGB Nielsen Media Research and member representative of CASBAA updated the audience on the most advanced TAM technologies by presenting the proprietary Unitam System.

China TAM Media Forum  (News > China)

Abstract:
AGB Nielsen Media Research China shares their strategy for ensuring clients are offered a superior TAM service. 

Conversion to on-line service completed in the 6 Chinese market cities  (News > China)

Abstract:
Conversion from off-line to on-line service was completed by end 4Q2006 in the 6 Chinese market cities.

EU Approves AGB Nielsen Media Research Joint Venture  (News > AGB Nielsen Media Research)

Abstract:
Brussels, September 16th, 2004 – VNU and WPP received permission from the European Union Commission today to form a joint venture to measure television audiences in 30 countries. Although the resulting company would be one of the three leading providers of TV ratings in Europe, the Commission concluded that t

Executive Management Board responses to the recent events in Greece  (News > Greece)

Abstract:
Dr. Alberto Colussi, Chairman of the Executive Management Board of AGB Nielsen Media Research today expressed surprise and shock by the recent announced decision to start a formal prosecution against the Greek subsidiary and conveyed his confidence in the transparancy and quality of the Greek TAM System.

Expansion of the MCTAM panel in the Philippines  (News > Philippines)

Abstract:
The MCTAM (Metro City) panel is undergoing an expansion process (from 750 to 1080 homes) with the inclusion of three new metropolitan cities: Metro Bacolod, Metro Cagayan De Oro and Metro Dagupan.

Full service agreement in Venezuela  (News > Venezuela)

Abstract:
AGB Nielsen Media Research Venezuela has reached a full service agreement with the Ministry of Communications of Venezuela.

Global “Disaster Recovery Site” implemented for Croatia  (News > Croatia)

Abstract:
AGB Nielsen Media Research Croatia has successfully implemented the global "Disaster Recovery Site" service during Dec 2006.

Highlights of Arianna 6  (News > Not Specified)

Abstract:
Arianna keeps evolving with version 6, to be released later this year. Based on the feedback, collected from Arianna users worldwide, numerous new features will be implemented in this version.

In China, upgrade of first 5 markets completed   (News > China)

Abstract:
AGB Nielsen Media Research China has completed the upgrade of its first 5 markets; the two autonomous cities of Beijing and Shanghai and the 3 provinces of Guangdong, Zhejiang and Jiangsu.

Indonesia: Daily Ratings for Greater Jakarta  (News > Indonesia)

Abstract:
After a month of trial, daily ratings officially launched in March 2007, enabling the industry to monitor its programme movements more intensively and rapidly.

Installation of UNITAM meters in Italy  (News > Italy)

Abstract:
The contract has been concluded with Auditel for the installation of the UNITAM system for the entire panel.

ISO 20252 and ISO 26362 certification awarded to Australia  (News > Australia)

Abstract:
Sydney, Australia – March 2011 -- The Nielsen Company’s (NYSE: NLSN) Nielsen Television Audience Measurement Australia has received both ISO 20252 and ISO 26362 certification.

ISO 20252 awarded to AGB Nielsen Media Research in Ireland  (News > Ireland)

Abstract:
Following a thorough assessment of the company’s business practices in research, administration and quality control, AGB Nielsen Media Research Ireland has been awarded the highly acclaimed ISO 20252.

ISO 20252 awarded to AGB Nielsen Media Research in the UK  (News > United Kingdom)

Abstract:
ISO 20252 is the new international standard for organisations and professionals conducting market, opinion and social research. It establishes Industry terms and definitions as well as the service requirements.

ISO 20252, ISO 9001 and PPT certification awarded to Hungary  (News > Hungary)

Abstract:
Budapest, Hungary – May 2011 -- The Nielsen Company’s (NYSE: NLSN) Nielsen Television Audience Measurement Hungary has received both ISO 20252, ISO 9001 and PPT (Society of Hungarian Professional Market Research Agencies) certification f

Jakarta office provides continual TAM service throughout the ‘flooding disaster’ period   (News > Indonesia)

Abstract:
AGB Nielsen Media Research based in Indonesia's flood-stricken capital Jakarta has provided a continual overnight and weekly TV ratings service, during this disaster period, by utilizing the Global Disaster Recovery Site (GDRS) service.

LiveRatings Launched in South Korea  (News > South Korea)

Abstract:
AGB Nielsen Media Research has globally launched LiveRatings, their innovative system for TAM data delivery, in South Korea on the 9th July 2008.

Measuring Digital TV in Serbia  (News > Serbia)

Abstract:
During July 2007, AGB Nielsen Media Research started to measure digital TV in Serbia, using the TVM-5 devices and the banner reading method.

Measuring TV audiences in China: a 'great leap forward'  (News > China)

Abstract:
Since 2005 AGB Nielsen Media Research has been implementing its Provincial TAM service. The data which is being produced on an overnight basis from those Provinces that have already been completed highlight how this new TAM service offers a far more comprehensive insight into the strengths of the various channels. The expansion of the panel to incorporate the rural areas shows important, if not dramatic increases, in the population coverage and consistently substantial increases in daily viewing. But wha

Merger of AGB and Nielsen Media Research in the Philippines completed  (News > Philippines)

Abstract:
New company, AGB Nielsen Media Research to combine existing television audience measurement panels into single service by July 2005. Manila, April 8th, 2005 – The merger of the AGB Group and the television audience measurement business of Nielsen Media Research has been completed and the new company, AGB Nielsen Media Research, is now operating across 30 countries.

New Zealand renews TAM deal  (News > New Zealand)

Abstract:
New Zealand broadcasters have awarded Nielsen TV Audience Measurement an eight year contract renewal from July to continue supplying TAM services.

Nielsen and WPP to Swap Assets  (News > AGB Nielsen Media Research)

Abstract:
The Nielsen Company and WPP have today jointly announced that they have signed a definitive agreement to swap certain assets.

Nielsen Media Research chooses Arianna as TV Ratings Analysis Software for the US market  (News > Not Specified)

Abstract:
Lugano, August 5th, 2004 - - Nielsen Media Research has reached an agreement with AGB Soft, to supply its US clients with Arianna; the AGB Soft TV ratings analysis software suite.

Nielsen's '3-Screen' Project in China Goes Live  (News > China)

Abstract:
Nielsen has announced the launch of its research and development program in China, which aims to drive innovation in methodologies in industries such as digital media measurement.

Olympics Finally Close the Curtain  (News > China)

Abstract:
August 24th has been, and with it, the close of the 2008 Beijing Olympic Games. The main event, the closing ceremony, brought viewers a very different feeling from the opening ceremony – farewell. According to data from AGB Nielsen Media Research, 80% of Chinese families watched this event.

Olympics: 90% of Programmes on the Top 100 List are Olympics-Related   (News > China)

Abstract:
The 2008 Beijing Olympics have greatly affected the audiences of China; meanwhile, TV was pushing forward the audience activities to understand their focus of Olympic events.

Olympics: Chinese Women’s Volleyball team Maintained the Top Place , Ball Games Attracts more Male Audiences  (News > China)

Abstract:
The Chinese Women’s Volleyball team maintained their number one place in the top 10 list for TV ratings for the fourth time in their game on August 13th, becoming an audience rate legend in the 2008 Beijing Olympic Games. According to data from AGB Nielsen Media Research, male and female audiences show significant differences in their preference of Olympic Games coverage.

Olympics: Chinese Women’s Volleyball Team on Top of Audience Ratings List for Third Time  (News > China)

Abstract:
The Chinese Women’s Volleyball team climbed to the number one spot in the top 10 list for TV ratings in their game on August 13th, beating out the Men’s football game that was aired in the same time slot.

Olympics: Yao Ming Beat Eight Gold Medalist Phelps By Audience Rate  (News > China)

Abstract:
Phelps realized his dream of eight gold medals with the advantage of 0.01 second on August 17th. However, the Chinese audiences obviously paid more attention to Yao Ming. During the 4 preliminary stages of Chinese Men’s Basketball, more than 44% of TV audiences watched the 4 games to witness the hardship that the Chinese basketball team went through, far more than the number of audiences watching Phelps on TV.

Overnight ratings in South Africa  (News > South Africa)

Abstract:
As of 2H06, South Africa will for the first time have access to overnight TV ratings.

OzTAM and AGB Nielsen Media Research renew long-term agreement  (News > Australia)

Abstract:
The OzTAM board of directors announced the reappointment of AGB Nielsen Media Research as the supplier of television audience measurement (TAM) services for the Australian metropolitan markets. Click here to view/downloa

Panel expansion in Turkey  (News > Turkey)

Abstract:
300HH panel expansion underway in Turkey.

Panel expansions and upgrades in a number of Asian & Latin countries.  (News > Not Specified)

Abstract:
   

Philippine’s first overnight nationwide urban TAM service launched  (News > Philippines)

Abstract:
Formal launch of the country’s first nationwide urban TAM service (NUTAM) and Metropolitan cities (MCTAM) TV ratings service.

Planning TV with national data in China  (News > China)

Abstract:
Giovanni Fabris, Fabris Media, underlines the importance of AGB Nielsen Media Research’s TAM system reporting from a national sample, and the business value it generates.

Regional TV Ratings service confirmed to 2015  (News > Australia)

Abstract:
Regional Television Audience Measurement announced the renewal of its TV Ratings service with AGB Nielsen Media Research to run for an additional 6 years, commencing from 2010.

Regional Western Australia introducing TAM based on peoplemeter technology.   (News > Australia)

Abstract:
Diaries to be replaced with online peoplemeter TAM system into Regional Western Australia.

SAARF Awards TAM Contract to AGB Nielsen Media Research  (News > South Africa)

Abstract:
The South African Advertising Research Foundation (SAARF) has awarded AGB Nielsen Media Research the television audience measurement (TAM) contract from 2005 to 2011.     The new AGB Nielsen Media Research contract foresees the introduction of a full overnight data service, in that clients will have access to minute-by-minute, individual by individual data for all programmes, breaks and spots the following day.  The rural areas will also be included in the new national panel

Statement from Greek Joint Industry Committee (EEET) following independent Audit on the Greek AGB Nielsen Media Research TAM operation  (News > Greece)

Abstract:
The Independent Auditors’ Report on the evaluation of the TAM system of AGB Nielsen Media Research Greece was issued and presented to the Joint Industry Committee (EEET) of the Audit Company for Media Measurement Research (EEEM-MME) in early September.   Following the evaluation of the report, the EEET published an official statement, highlighting the main points in the above mentioned report.

TAM contract in the United Kingdom  (News > United Kingdom)

Abstract:
BARB, a joint company of BBC, ITV, Channel 4, Five, BSkyB and the Institute of Practitioners in Advertising, announced in Dec 2007 that TNS were awarded two contracts, including establishing and maintaining a new viewing panel, handling meter panel installation, data retrieval, processing and audience reporting functions.

TAM Ireland Extends Contract  (News > Ireland)

Abstract:
Nielsen Television Audience Measurement Ireland has secured a 2 year extension to its contract with TAM Ireland through until August 2017.

Telewizja Polska (TVP) chooses The Nielsen Company  (News > Poland)

Abstract:
Warsaw and New York, 14 January, 2011 – Telewizja Polska (TVP), Poland’s public broadcasting corporation, has entered into a 4-year contract with The Nielsen Company (Nielsen), a leading global provider of information and analytics around what consumers watch and buy. Nielsen will supply TVP with its Television Audience Measurement (TAM) services beginning in January 2011.  Said Elzbieta Gorajewska, Managing Director of Nielsen’s Po

Time-Shifted viewing in Australia  (News > Australia)

Abstract:
Australian TV audience ratings supplier OzTAM is to begin reporting time-shifted FTA TV viewing from Feb 2010, following trials with the UNITAM peoplemeter.

TV Remains the Reigning Champ, but Display Internet Ads are the MVPs of 3Q  (News > Nielsen)

Abstract:
According to Nielsen’s quarterly Global AdView Pulse report, ad spend by media type continued on trend through the first three quarters of 2013, with television and display Internet advertising leading the charge globally.

UNITAM peoplemeter system to be introduced by BARB  (News > United Kingdom)

Abstract:
Barb is extending its ratings measurement system to include DVD recorders and PVR devices other than Sky+.

Universe growth and panel extension in South Africa  (News > South Africa)

Abstract:
The South African Advertising Research Foundation (SAARF) Television Audience Measurement Survey (TAMS) universe has been increased by over 7m individuals from 19.5m to 26.9m with the inclusion of black rural households. AGB Nielsen Media Research has taken this into account with the installation of additional 205 rural HHs, equipped with TAMS meters.

Venezuelan Panel Expansion implemented  (News > Venezuela)

Abstract:
As from 1st Jan 2007, a panel expansion from 485 HHs to 770 HHs was implemented in Venezuela.

Women’s Volleyball Soars to the Top of Audience Ratings List, Gains Nation’s Attention  (News > China)

Abstract:
Following their initial climb to the number one spot in the audience ratings list in their match against Venezuela on August 9th, the Chinese Women’s Volleyball team managed to maintain their first place rank through August 11th. On their road to claim the gold medal, the Chinese Women’s Volleyball team is gaining momentum, and is beginning to attract attention from all over the nation.

1G  (Glossary > A)

Abstract:
First generation mobile telephony systems using analogue signals, but with the digitisation of the control link between the mobile phone and the cell (transmission) sites.

2.5G  (Glossary > A)

Abstract:
Extension of 2G systems through use of 2.5G protocols providing additional features such as GPRS packet-switched connections and enhanced data rates.

2G  (Glossary > A)

Abstract:
Second generation mobile telephony systems offering better quality at lower costs to the consumer through the digitisation of the signal and supporting voice, low speed data connections and short messaging services. GSM is the most widely used 2G standard.

4G  (Glossary > A)

Abstract:
4G (Fourth-Generation Communications System) is the next, as yet not formally defined, stage in mobile communications after 3G, with LTE (Long Term Evolution) as the favourite candidate standard. The 4G vision is a comprehensive and integrated IP world, in which users can receive voice, data and streamed multimedia “Anytime, anywhere” at very high speeds.

AAAA (American Association of Advertising Agencies)  (Glossary > A)

Abstract:
An organisation representing the interests of advertising agencies in the US. Also known as “4A’s”.

ABS (Australia)  (Glossary > A)

Abstract:
Australian Bureau of Statistics. Australian government’s official statistical organisation responsible for conducting the census.

Access channels  (Glossary > A)

Abstract:
US term for dedicated 'public service' channels set aside by cable companies for non-discriminatory access to the network by the public, government agencies or educational institutions.

Active peoplemeter measurement  (Glossary > A)

Abstract:
Peoplemeter measurement that registers viewer presence by means of remote control push-button handsets, where panel members are instructed to press at the beginning and end of each viewing session. Each person (family member) belonging to the panel is assigned their own button for purposes of individual identification, whilst additional buttons on the remote control handset are reserved for recording guest viewing. Today, all peoplemeter panels collecting audience data for TV advertising and programme purpo

Ad blocker (Online)  (Glossary > A)

Abstract:
User software that prevents Internet ads from being displayed.

Ad download (Online)   (Glossary > A)

Abstract:
Advertising that is downloaded to the user’s browser.

Ad impression (Online)  (Glossary > A)

Abstract:
(1) Any form of Internet advertisement that is successfully served to a user’s browser. (2) Unit of measurement of Internet advertising. The total count of ad impressions denotes the number of responses from an ad delivery system to requests from user browsers, ideally recorded as late as possible in the delivery to the user’s browser in order to be closest to actual OTS (opportunity to see). A basic distinction exists between requests that are “server initiated” and requests that are “client initiated”. Se

Ad request (Online)  (Glossary > A)

Abstract:
Request for an advertisement coming directly from a user’s browser, as recorded by the ad server.

Ad stream (Online)  (Glossary > A)

Abstract:
Series of ads displayed during the user’s visit to a Web site.

Ad view (Online)  (Glossary > A)

Abstract:
Actual viewing of an ad by the user. It is not directly measurable today, but inferred from the measurement of ads called for display on the user’s computer.

Address (Online)  (Glossary > A)

Abstract:
Unique identifier for a computer or online site, usually a URL (Uniform Resource Locator) for a Web site or an e-mail address.

ADSL (Asymmetrical digital subscriber line)  (Glossary > A)

Abstract:
A variant of DSL, ADSL is a data communication technology that enables faster data transmission over copper telephone lines than a conventional voiceband modem can provide. It does this using frequencies that are not used by a voice telephone call.

Aerial reception  (Glossary > A)

Abstract:
Reception of off-air terrestrial transmissions by means of a collective aerial (MATV) or an individual household aerial that may be located (a) externally (e.g. on the roof), (b) internally and attached to the TV set or (c) internally and built in to the TV set. In some countries with large commercial MATV networks, MATV may be included under cable reception.

AGF (Germany)  (Glossary > A)

Abstract:
Arbeitsgemeinschaft Fernsehforschung: Group of four (formerly six) TV station families underwriting TAM contract in Germany. AGF includes joint industry representation on the board and in the supervising committees.

Aggregated viewing data  (Glossary > A)

Abstract:
Processed viewing data that have been converted into total viewing estimates (e.g. programme, commercial break, advertising spot, second-by-second, minute, 5-minute and quarter-hour etc.) and no longer contain information about specific individuals/panel homes (i.e. cannot be used for direct calculations of reach/frequency).

Algorithm  (Glossary > A)

Abstract:
Computational procedure that usually involves a number of steps. For example, the "Algorithm for calculating ratings" is simply the set of sequential steps of computation for calculating ratings from the "raw" viewing data.

AMOL (Automated measurement of line-ups)  (Glossary > A)

Abstract:
Term used in the USA to refer to unique programme codes.

Analogue  (Glossary > A)

Abstract:
General term for all radio frequency wave signals in the form of continuously variable quantities. Analogue signal information is superimposed on a modulated carrier wave (unlike digital signals which are made up of discrete pulses). Analogue TV channels have two carrier waves: one for audio (FM) and one for video (AM).

Antenna  (Glossary > A)

Abstract:
A structure or devise used to receiving or transmitting electromagnetic waves.

AOR (Agency-of-record)  (Glossary > A)

Abstract:
An advertising or media buying agency belonging to a group of agencies serving the same advertiser that has a privileged status in terms of being awarded special contracts or assignments that cover the group (e.g. media buyer negotiating commercial airtime deals with TV stations on behalf of all agencies within the group, who may have a restricted role in supplying the advertiser with supporting media planning services only).

AQH (Average quarter hour) ratings  (Glossary > A)

Abstract:
Term used by some data suppliers that denotes the average audience across quarter-hour unit intervals.

ARF (Canada / USA)  (Glossary > A)

Abstract:
Advertising Research Foundation: National trade association for advertising research in Canada and in the USA.

Arianna  (Glossary > A)

Abstract:
Arianna is the television ratings analysis tool of AGB Nielsen Media Research, helping broadcast researchers, agency planner/buyers and managers around the world navigate the complexities of TV ratings data within a single software environment. Arianna has been developed by AGB Nielsen Media Research, based on more than a decade of experience as a provider of proprietary television ratings analysis software. Expert understanding of, and experience in TAM, ensures comprehensive delivery of support to thousan

ARPU (Average Revenue per User)  (Glossary > A)

Abstract:
Measure of customer revenues generated by rental and other pay services in a given period (e.g. annual, quarterly or monthly). Widely used for telephony and Internet applications, ARPU is also a standard measure employed by pay-TV services, covering channel and other (e.g. equipment, betting, etc.) subscriptions, PPV and paid for on-demand services.

ASO (Analogue switch-off)  (Glossary > A)

Abstract:
Mainly used in connection with terrestrial broadcasting, analogue switch-off denotes the cessation of analogue broadcasts, to be replaced by digital broadcasts. In Europe a number of governments have set target analogue switch-off dates between 2008 and 2012.

ASTRA (Australia)  (Glossary > A)

Abstract:
Australian Subscription Television and Radio Association: Industry body representing the interests of its members by providing a unified voice on issues affecting subscription television. ASTRA represents satellite services, narrowcast television services, programme channel providers, subscription television operators, communications companies and other associate members.

ASTV (Advertiser supported television)  (Glossary > A)

Abstract:
US term for original TV programming that is syndicated to supported independent TV stations for a reduced or zero fee on the television back of financial support from one or more advertisers, in return for which the advertisers are granted commercial space within the programmes offered to the TV stations. The principle is similar to programme barter.

Attenuation  (Glossary > A)

Abstract:
The decrease in amplitude of a signal between any two points in a circuit. Usually expressed in decibels. Attenuation is the opposite of amplification.

ATV (Advanced television)  (Glossary > A)

Abstract:
Term used by FCC (Federal Communications Commission) in the USA for digital television (DTV).

Audience appreciation (AA) data  (Glossary > A)

Abstract:
Supplementary data collected by some TAM systems that quantify viewer appreciation of programmes on a simple scale (e.g. from 1 = very poor to 10 = very good). TAM systems that produce AA data nearly always collect them from the installed panel sample via the meters, although they could also collect them from independent survey samples using other methods.

Audience factor  (Glossary > A)

Abstract:
A scaling factor used in the UK, to estimate some audience sizes when only homes and population data are available.

Audience share  (Glossary > A)

Abstract:
Percentage of total TV viewing across a specified time interval of a given channel, programme or other use of TV set.

Audio  (Glossary > A)

Abstract:
Relating to sound or its reproduction; used in the transmission or reception of sound.

Auditel (Italy)  (Glossary > A)

Abstract:
Joint industry committee responsible for TAM data supply in Italy.

Average audience  (Glossary > A)

Abstract:
The average number of members of a specified population (e.g. target group of individuals or households) viewing a TV channel over a given interval (e.g. programme, daypart).

AVI (Audio video interleave)  (Glossary > A)

Abstract:
Multimedia container format introduced by Microsoft in November 1992 as part of the Video for Windows technology. AVI files contain both audio and video data in a standard container that allows simultaneous playback.

B2B (Business to Business)  (Glossary > B)

Abstract:
Business to business service.

Back channel  (Glossary > B)

Abstract:
A return communications pathway between users and content providers, such as an Internet connection using a modem.

Backhaul  (Glossary > B)

Abstract:
(1) Backbone telecommunications pathways used for transporting traffic from central site(s) to distribution sites (viz. local exchanges) to end users, and vice versa. (2) One-to-one uplink feeds to satellite for sending broadcast TV signals to the studio.

Banner (advertisement)  (Glossary > B)

Abstract:
A graphical Internet advertising unit, often including links to another page or website selected by the advertiser, which the user accesses by clicking on the ad.

BARB (United Kingdom)  (Glossary > B)

Abstract:
Broadcasters' Audience Research Board: Joint industry committee responsible for TAM data supply in the United Kingdom.

Basic cable  (Glossary > B)

Abstract:
Collective term for TV and radio channels featuring in the basic entry channel packages offered by cable operators to their customers for a low subscription charge. It excludes mini-pay TV channels on more advanced tiers as well as premium pay-TV channels and other services (e.g. PPV/paid for on demand services).

Behavioural targeting (Internet)  (Glossary > B)

Abstract:
Marketing tool employed by online advertisers for improving the efficiency of their campaigns, which involves determining which ad messages to send to a user on the basis of information collected about the user’s past web browsing behaviour.

Bit  (Glossary > B)

Abstract:
Elementary unit of information/data stored as a choice between two mutually exclusive possibilities, such as 1 or 0 in binary notation.

BitTorrent  (Glossary > B)

Abstract:
P2P file-sharing protocol that allows for the distribution of a wide range of content by reducing the dependency of recipients on the originator and without the originator having to incur the entire costs of hardware, storage and bandwidth use.

Blog (Blogging)  (Glossary > B)

Abstract:
Web site on which Internet users make regular entries. Most blogs are based around a particular theme, with readers encouraged to add comments. Blogs typically contain a number of pages of related topics, along with links to other blogs and web sites. Forms include text, video (vblog), photographs (photoblog), or audio (podcasting). Authors of blog sites are known as bloggers.

Bluetooth  (Glossary > B)

Abstract:
Wireless standard and communications protocol for short-range connections and exchanges of information between devices such as PCs, PDAs, mobile phones, printers, headset, video game consoles, etc., using a secure, globally unlicensed short-range radio frequency.

Bouquet  (Glossary > B)

Abstract:
French term referring to the selection of general and thematic TV channels that are offered as a package to subscribing households.

BPS (Indonesia)  (Glossary > B)

Abstract:
Biro Pusat Statistik: Indonesian Government’s official statistical organisation.

Broadband   (Glossary > B)

Abstract:
Any wired or wireless transmission pathway with high bandwidth capacity. Term is widely used to denote systems that are able to relay large numbers of video channels and other electronic services, including Internet access, and provide return pathways that permit subscribers two-way communications and interactivity.

Broadband services  (Glossary > B)

Abstract:
Term widely used to denote on-screen two-way interactive services offered by broadband systems, such as e-mail and Internet access.

Buffering  (Glossary > B)

Abstract:
Buffer is a generic term for computer memory storage. Among the uses of the term, buffering refers to the advance storage and queuing of transmitted video content over wired systems before its display on screen in order to preserve picture quality when there is variable bandwidth capacity and the quality of service (QoS) cannot be guaranteed at any given moment.

Bumper in/bumper out   (Glossary > B)

Abstract:
A term used for a short duration advertisement (usually 5 second) that is placed before a programme begins (bumper in) and after the programme ends (bumper out).

Burst  (Glossary > B)

Abstract:
Period of concentrated activity in an advertising campaign, usually lasting several weeks, that is aimed at achieving high frequency and awareness at the time of the campaign and in the period immediately afterwards.

Cable modem  (Glossary > C)

Abstract:
A data modem that uses the bandwidth of a cable system.

CAM (Conditional access module)  (Glossary > C)

Abstract:
Electronic hardware facility, usually incorporating a smart card slot, that makes it possible for a set-top box or other equipment to display encrypted, conditional access content.

Campaign  (Glossary > C)

Abstract:
A promotional effort over a specified interval based on the same strategy and creative idea. TV advertising campaigns typically consist of a schedule of advertising spots that are transmitted in one or more discrete batches lasting several weeks or longer or at lower intensity over longer and more continuous periods.

Campaign planning software  (Glossary > C)

Abstract:
Predictive software used by media planners to estimate the audience for a schedule of advertising spots.

CAPI (Computer assisted personal interview)  (Glossary > C)

Abstract:
Method of conducting face-to-face interviews with the use of a personal computer for prompting questions and recording answers.

CATI (Computer assisted telephone interview )  (Glossary > C)

Abstract:
Method of conducting interviews over the telephone with the use of a personal computer for prompting questions and recording answers.

CATV (Community antenna TV)   (Glossary > C)

Abstract:
Another term for cable television system or cable network. Key defining criteria are that the CATV system must relay cable transmissions to multiple dwellings on multiple premises and is serviced by a cable operator who charges a monthly per subscriber fee.

CATV (Conditional access TV)   (Glossary > C)

Abstract:
Security technology used by pay TV operators to ensure that only authorised subscribers are able to access their content. Conditional access involves encrypting the transmissions and providing programmable regulation of their decryption , typically via smart cards.

CDN (Content delivery network)  (Glossary > C)

Abstract:
Network of computers acting in co-operation in order to deliver content to end users over the Internet.

Cell-matrix weighting   (Glossary > C)

Abstract:
Method of weighting that employs a single matrix of interlocking variables for adjusting the actual sample profile to the target sample profile.

Census  (Glossary > C)

Abstract:
The process of collecting vital information on the social, economic and housing characteristics of every member of a population. In contrast to sampling where information is only obtained from a subset of a population.

Central processing base  (Glossary > C)

Abstract:
Term sometimes used to refer to the central data collection, storage and processing system at the offices of the data supplier.

Channel frequency map  (Glossary > C)

Abstract:
List of TV channels/other signal sources and their associated frequencies that are found and recorded for each monitored TV set in the home during an exhaustive tuning check by the panel technicians and later used to identify signal transmission sources in meter systems that measure frequencies.

Channel reception  (Glossary > C)

Abstract:
TV channels that can be received by a given TV set or TV home, as determined by an exhaustive check of tuning frequencies.

Churn (rate)  (Glossary > C)

Abstract:
Index of turnover applied to commercial pay-TV systems as a whole or to channel packages, especially premium pay-TV services. It is an important indicator of pay-TV service performance, which may be defined in several ways. The usual method of estimating churn is to divide the number of subscriber disconnections during a set period by the average number of subscribers during that period or the number of subscribers at the beginning of that period. This produces a result representing an annualised percentage

CIM (Belgium)  (Glossary > C)

Abstract:
Centrum voor Informatie over de Media/Centre d'Information sur les Médias: Non-profit-making joint industry committee overseeing circulation audits for press, Internet sites and outdoor posters as well as being responsible for all audience measurement to do with the display advertising media.

Claimed weight of viewing  (Glossary > C)

Abstract:
Panel classification variable based on separate establishment survey data that record claimed weight of household viewing. Some TAM systems use claimed weight of viewing for a panel control as a precaution against sample bias due to differential acceptance/installation rates amongst heavier and lighter viewing households.

Clip  (Glossary > C)

Abstract:
A brief segment excerpted from a broadcast stream. In AGB Nielsen Media Research's TV Events the term usually refers to the commercial spot stored in a separate video file.

Cluster  (Glossary > C)

Abstract:
Grouping several commercials together during one break.

Coaxial cable  (Glossary > C)

Abstract:
Transmission technology used by broadband data and cable systems that consist of transmitting electrical signals down conducting wires with protective insulation.

Commercial and programme logs  (Glossary > C)

Abstract:
Record of all commercials and programmes transmitted by TV channels. The information may be provided by the TV channel itself or by an independent source and is matched against processed individual viewing statements so as to permit viewing figures for specific commercials and programmes. The logs may contain additional information, such as programme genre codes, which can be used to estimate and report audiences for different kinds of programming.

Community television  (Glossary > C)

Abstract:
Television services owned and operated by "communities" rather than governments, business or television industry professionals. They may be funded through government grants or subsidies, sponsorship, membership, or a combination thereof.

Compression/Data compression  (Glossary > C)

Abstract:
Encoding technology for improving the transmission rates and/or decreasing the bandwidth requirements of digital TV services that entails reducing the digital data files (i.e. reducing the number of bits) through removing redundant information, thereby enabling multiplex operators to squeeze more channels on to a single carrier frequency that would have originally carried just one analogue TV channel. Present day more advanced compression (e.g. MPEG-4) and other broadcast transmission technologies are maki

Confidence interval  (Glossary > C)

Abstract:
Term used in parametric statistics to specify the margin of error associated with a particular survey estimate for a given level of significance. For example, 95% confidence interval denotes the range of values surrounding the survey estimate within which there is a 95% probability that the true population value will lie. Depending on the level of certainty required, higher or lower probability values may be used to specify the confidence interval.

Constant viewing  (Glossary > C)

Abstract:
Long viewing session without any change in registered set use or viewer presence. Constant viewing is used by some TAM systems as a quality control during data validation.

Consumer generated media  (Glossary > C)

Abstract:
Materials posted by users on the Internet. At first, the term was mainly used in connection with Internet forums, blogging sites and wikis; but has subsequently widened to cover new multimedia, video and social networking applications.

Content aggregator  (Glossary > C)

Abstract:
Company or organisation that gathers material for distribution to end users after acquiring the necessary rights.

Contention ratio  (Glossary > C)

Abstract:
Ratio of the potential maximum demand to the bandwidth available on a network. The greater the number of users, the higher the ratio. During periods of peak demand this can result in lower effective bandwidth. In the case of on-demand TV services, the contention ratio is the ratio of total subscribers to the peak number of unique simultaneous streams.

Contract period  (Glossary > C)

Abstract:
Period of data purchase/delivery as agreed between the data supplier and its clients. Formal JIC or MOC industry contracts typically run from five to ten years, with extension options included.

Contractor  (Glossary > C)

Abstract:
Data supplier contracted by an industry body/organisation to supply TAM data as specified by the contract.

Conversion factor  (Glossary > C)

Abstract:
An assumed scaling factor that may be used for converting a measure classified by one criterion (e.g. household rating) into a measure classified by a different criterion (e.g. Adults 25-44).

Converter  (Glossary > C)

Abstract:
Device for changing the frequency of a signal. Converters are commonly used (a) by cable and other TV distribution systems that entail reception of incoming signals and retransmission to viewers on locally available frequencies as well as (b) for enabling reception of digital TV signals on analogue TV sets.

Cookie  (Glossary > C)

Abstract:
Information sent by a server to a web browser and sent back by the browser unchanged each time it accesses the server. The only modification is that the cookies can store information about the user’s navigation of the Web site. Originally developed in order to assist shopping basket applications, cookies can serve in a number of contexts to authenticate, track and store information about visitors to a Web site. This has led to concerns about privacy. Advertising companies may use cookies to track user behav

Cost efficiency  (Glossary > C)

Abstract:
Financial performance measure of a schedule of advertising spots that is calculated by dividing the price paid by the audience delivery with reference to the target audience(s) of the advertising campaign. The principal measures of cost efficiency are Cost per rating point (CPR) and Cost per thousand (CPT or CPM).

Couch potato  (Glossary > C)

Abstract:
Television viewers who just sit relaxed and watch TV, doing little to interact with the TV set beyond changing channels when the mood takes them.

Co-viewing  (Glossary > C)

Abstract:
Defines the condition where members of a reference target are the focus of an analysis only if they are watching TV together with other members, chosen according specific demographics. An example of a Co-viewing target is Females watching with Children.

CPC (Cost-per-click)  (Glossary > C)

Abstract:
Cost of Internet advertising based on the number of clicks an ad receives divided by the money being paid. CPC’s vary according to the search engine being used.

CPE (Consumer premises equipment)  (Glossary > C)

Abstract:
Equipment that subscribers to a service must install in their homes in order to receive it (e.g. set-top Box with PVR functionality, wireless router, etc.).

CPP/CPRP (Cost per Rating Point)   (Glossary > C)

Abstract:
The average cost of achieving one commercial rating point (i.e. advertising GRP) with a 30 second advertising spot (or other standard unit of airtime) for a given target audience. CPP's are widely used as a measure of the cost efficiency of advertising campaigns or for comparing price differences across different TV stations. The alternative widely used measure of cost efficiency is Cost per thousand (CPT or CPM).

CPT/CPM (Cost per thousand/Cost per mille)  (Glossary > C)

Abstract:
(1) Television: The average cost of achieving 1,000 commercial impacts against a specified target audience, and usually adjusted to a 30 second advertising spot length. CPTs/CPMs are widely used as a measure of the cost efficiency of advertising campaigns or for comparing price differences across different TV stations. The alternative widely used measure of cost efficiency is advertising Cost per rating point (CPR or CPRP). (2) Internet: Cost of achieving 1,000 ad impressions.

CSS (Content scramble system)  (Glossary > C)

Abstract:
DRM scheme used on some DVDs.

CSV (Coincidental study of viewing)  (Glossary > C)

Abstract:
Parallel surveys of viewing for checking the accuracy of the main survey. CSV's are either "internal", based on the same sample as the main survey, or "external", being based on a separate independent sample. External CSV's are rarely used in TAM research, but most peoplemeter panels employ internal CSV's (usually once or twice a year) as a systematic quality control for checking (a) the accuracy of key panel classification variables that are liable to change (e.g. household size, number of TV sets) and (b)

CTR (Click-through rate)  (Glossary > C)

Abstract:
Unit measure of online advertising defined as the number of clicks on an ad on a web page divided by the total number of times the ad was delivered (ad impressions). An alternative definition sometimes used is to define CTR as the number of users that click on a web page divided by the total number of times the ad was delivered.

CTS (Content tracking system)  (Glossary > C)

Abstract:
Content identification technology based on comparison of audio signatures used for a variety of TAM applications. Its principle of operation includes generating signatures from the unknown content's audio track and comparing those signatures against identical signatures generated for all measured content streams (e.g. "TV channels").

Data accessibility  (Glossary > D)

Abstract:
Degree to which client users can access data generated by a TAM system. Different users may enjoy different levels of access. The degree of access is partly a function of the data which Users are permitted to examine and partly a function of the software options for analysis.

Data availability  (Glossary > D)

Abstract:
Availability of TAM data to different interest groups: not just the primary users comprising advertisers, media buyers and media owners, but also secondary users comprising software houses/computer bureaus, market research companies, trade press and other potential interest groups.

Data compression  (Glossary > D)

Abstract:
A process that reduces the number of bits used to encode a signal by eliminating gaps, empty fields, redundancies, or unnecessary data.

Data entry  (Glossary > D)

Abstract:
Entering data into computer, which includes keyboard entry, scanning and voice recognition. In relation to AGB Nielsen Media Research's TV Events, it is the user interface module for entering detailed broadcast information into the database stored on the TelePad Server.

Data fusion  (Glossary > D)

Abstract:
Market research output that combines data from two separate, though not necessarily independently drawn, survey samples by means of pairing individuals from each contributing sample on the basis of socio-demographic and/or other data. It may be used as an alternative to single source survey research in order not to over-burden survey respondents with the collection of two sets of research data.

Data reporting threshold  (Glossary > D)

Abstract:
Threshold of acceptable sample size for permitting data access. There are wide variations in practice across different TAM systems. Within Europe, about half the TAM systems employ thresholds for warning users when sample sizes for analysis are low and consequently unstable. Slightly fewer employ blocking thresholds that prevent access when sample sizes are considered unacceptably low for analysis.

Day after recall  (Glossary > D)

Abstract:
Method of collecting audience data in interview surveys or self-completion questionnaires that ask respondents to recall their viewing or other activities on the previous days. Surveys may employ a recall period of more than one day (e.g. two-day recall or up to seven-day recall), or they may use past 24 hour recall as an alternative to day after recall.

DBS (Direct broadcasting by satellite)  (Glossary > D)

Abstract:
Hangover term coined during the eighties to refer to WARC (World Administrative Radio Conference) international provisions for direct broadcasting by satellite. The WARC plan envisaged allocating each country five K band frequencies for high power analogue satellite transmissions that would permit nationwide reception with dishes no greater than 90 cm in diameter. Several national projects were developed during the early eighties; however, the DBS projects were rapidly superseded by major technological adva

Delay  (Glossary > D)

Abstract:
The elapsed time between the instant when user information is submitted to the network and when it is received by the user at the other end.

Demographic variable  (Glossary > D)

Abstract:
Population variable for classifying individuals or households in terms of personal or family characteristics. Examples include Region; Type of settlement; Household size; Age; Sex; Social grade/Socio-economic level; Work status; Occupation; Education; Presence of children; Life stage.

Dial-up  (Glossary > D)

Abstract:
Method of Internet access that involves hooking up the PC to a telephone network using a modem and telephone line. Also known as narrowband. Dial-up was the early form of Internet access and is significantly slower than broadband, which is now superseding it.

Diary measurement  (Glossary > D)

Abstract:
Family of TAM methodologies in which survey respondents record their viewing in diaries. Diary samples may be discrete or they may constitute short or long term panels. TAM diaries normally consist of booklets with one page, or a double-page spread, for each day of the week. There is considerable scope for variation in terms of format, unit intervals of measurement (e.g. quarter hour/five minute), criteria of viewing selection of sample (i.e. household or individual), instructions on when to fill in and met

Digital audio player  (Glossary > D)

Abstract:
Device for playing, storing and organising digital music files.

Dish antenna  (Glossary > D)

Abstract:
A high-grain antenna, shaped like a dish, which is used for the transmission and reception of ultra-high-frequency and microwave signals.

DMCA (Digital millennium copyright act)  (Glossary > D)

Abstract:
A US copyright law which criminalises production and dissemination of technology that can circumvent measures taken to protect copyright, not merely infringement of copyright itself, and heightens the penalties for copyright infringement on the Internet.

DNS (Domain name system)  (Glossary > D)

Abstract:
Stores and associates many types of information with domain names, but most importantly, it translates domain names (computer hostnames) to IP addresses. It also lists mail exchange servers accepting e-mail for each domain. In providing a worldwide keyword-based redirection service, DNS is an essential component of contemporary Internet use.

DOCSIS (Data over cable service interface specification)  (Glossary > D)

Abstract:
An international standard developed by CableLabs that defines the interface requirements for cable modems involved in high-speed data distribution over cable television networks. The latest revised version, DOCSIS 3.0, released in August 2006, provides significantly faster upstream and downstream speeds than earlier versions and in excess of 100 Mbit/s.

DOG (Digital on-screen graphic)  (Glossary > D)

Abstract:
Channel identification logo, usually appearing in top left or right corner of the screen.

Downstream  (Glossary > D)

Abstract:
Term used widely in interactive TV (iTV terms) to refer to the signal pathway from the service provider (e.g. cable operator) to the home. This will usually have higher bandwidth demands than the upstream return path from the home to the service provider. Opposite of Upstream.

Drip   (Glossary > D)

Abstract:
Continuous low intensity advertising over an extended period, usually aimed at giving regular reminders to viewers.

DRM (Digital rights management)  (Glossary > D)

Abstract:
Sum of technologies employed by rights owners/content providers for authorising access and limiting use of content transmitted over a digital network in accordance with the copyright terms. DRM applies primarily to IPTV content. One of the key aims is to prevent unauthorised duplication of content and transmission to other parties via file sharing or portable storage items such as CDs.

DSLAM (Digital subscriber line access multiplexer)  (Glossary > D)

Abstract:
Network device, usually located in the local exchange, for aggregating the data connections of multiple end-users. The DSLAM connects the customer's DSL with the core high-speed Internet backbone network.

DST (Daylight saving time)  (Glossary > D)

Abstract:
Daylight saving time (also summer time in British English) is the convention of advancing clocks so that afternoons have more daylight and mornings have less. Typically clocks are adjusted forward one hour near the start of spring and are adjusted backward in autumn. Modern DST was first proposed in 1907 by William Willett. Many countries have used it since then; details vary by location and change occasionally.

DTH (Direct-to-Home)  (Glossary > D)

Abstract:
Direct-To-Home satellite transmission and reception - TV transmissions via satellite intended for "direct-to-home" reception in households equipped with parabolic dish antenna.

DVB project  (Glossary > D)

Abstract:
Industrial consortium of 270 members for the development and promotion of DVB standards, as published by the Joint Technical Committee (JTC) comprising the European Telecommunications Standards Institute (ETSI), the European Committee for Electrotechnical Standardisation (ECES) and the European Broadcasting Union (EBU). DVB standards are widely used inside and outside Europe.

DVR (Digital video recorder)  (Glossary > D)

Abstract:
Devices that allow TV viewers to timeshift, pause and fast forward (until real time) using hard-drive video storage.

EEET (Cyprus / Greece)  (Glossary > E)

Abstract:
Epitropi Elenhou Ereynon Tileorasis (TV audience research control committee): Joint industry committee of TV stations, advertisers, media buyers and market research companies supervising TAM data supply and surrounding technical issues in Cyprus and Greece.

Effective/equivalent sample size  (Glossary > E)

Abstract:
Also termed equivalent, effective sample size denotes the estimated size of the sample based on sample error and after removing the effects of weights and dependencies within the sample caused by clustering (i.e. individuals within the same sample population living in the same household). In practice, measures of effective sample size are usually calculated by examining the effects of panel weights alone. For single audience measures, the effective sample will always be lower than the actual sample on the b

Electronic diary  (Glossary > E)

Abstract:
Diary where respondents record their viewing on a small portable display screen using a light pen.

Embedded gap  (Glossary > E)

Abstract:
Term used in data editing to denote an interval of uncovered viewing sandwiched between two intervals of covered viewing.

Embedded signal  (Glossary > E)

Abstract:
Supplementary signal (e.g. unique programme code, teletext code, genre code, etc.) contained in TV channel transmissions, which is not part of the audiovisual images appearing on the TV screen, but may be used by the viewer or other party for other purposes. TAM data suppliers may use it for channel or programme identification purposes.

EMRO (Europe)  (Glossary > E)

Abstract:
European Media Research Organisations: International group of experts in national media audience measurement (mainly representatives of market research companies engaged in media research or members of industry committees overseeing media research).

Encryption  (Glossary > E)

Abstract:
In television, term refers to the process of transforming signals that requires specific decryption/decoding equipment to display them on the TV screen. Many domestic satellite channels, whether subscription or free-to-air, employ encryption for reasons of copyright. Pay-TV services employ additional conditional access technologies in order to restrict access to authorised (paying) customers and prevent signal theft or piracy.

Engagement  (Glossary > E)

Abstract:
Broad terms/buzzword referring to user involvement in the media being consumed.

Entry package  (Glossary > E)

Abstract:
Minimum basic package of channels and services to which subscribers to analogue or digital pay TV services must sign up.

Enumeration survey  (Glossary > E)

Abstract:
Survey aimed at providing a population count of households/ household size. Enumeration surveys may be conducted on their own, independently of any other survey (as in USA) or as the initial phase of an establishment or other survey phases, where they are used in order to (a) update population estimates and (b) provide a sampling frame of addresses for designating the establishment survey sample.

EPG (Electronic programme guide)  (Glossary > E)

Abstract:
Also called IPG (Interactive programme guide) or ESG (Electronic service guide). The EPG is an on-screen listings guide of TV programming and other on-demand content and services which users may navigate by means of their television remote control handsets or other devices. The information contained in the EPG is broadcast metadata received and read by applications middleware in a set-top box. EPG’s may offer a wide-range of functions, such as browsing, genre or channel search, marking items for recording o

Equipment/TV-related variable  (Glossary > E)

Abstract:
Household variables designating the type of reception, number and type of TV sets and other audiovisual equipment in the home (e.g. ownership of VCR's, DVD's, video games consoles, PC's etc.). They may also be related to viewing habits (e.g. claimed weight or claimed balance of viewing).

ES (Establishment survey)  (Glossary > E)

Abstract:
Large-scale survey for collecting establishment, demographic and other household data. The ES provides the basis for deriving population profile estimates and determining target profiles for selected panel control variables (unless taken from other external sources). The ES samples are also generally used as a source of addresses for panel recruitment.

Exclusive reach  (Glossary > E)

Abstract:
Individuals who, during the period of analysis, have watched only one channel for at least one minute.

Exit interview  (Glossary > E)

Abstract:
Interview conducted with home leaving the panel, usually for future panel management purposes.

Export  (Glossary > E)

Abstract:
AGB Nielsen Media Research's TV Events system module used to save the monitoring data in a format required by external applications such as analysis software and third party database systems.

FCC (Federal Communications Commission)  (Glossary > F)

Abstract:
US agency that regulates US communications services, including cable television, at federal level.

FDDI (Fibre distributed digital interface)  (Glossary > F)

Abstract:
Standard for data transmission in a local area network (LAN) based on the use of optical fibre to transmit data at a rate of 100 Mb/s. FDDI technology is being made redundant by the Ethernet.

Fibre optic to the curb  (Glossary > F)

Abstract:
Variant of FTTH where fibre optic cabling extends to the street, but conventional copper wiring is used for entry into the home.

File-sharing  (Glossary > F)

Abstract:
Making files available as downloads over the Internet or other smaller networks. The term originally applied to client-server downloads, whereby PC users (clients) could access and download content from web sites (servers). Today, the term is used to describe peer-to-peer (P2P) exchanges or networks, by which files are stored on user PCs rather than on central servers, allowing files to be downloaded from multiple PCs. Users wanting to join P2P networks must download and install file-sharing software. Some

Finger-printing  (Glossary > F)

Abstract:
Technique of inserting an extra signal code in a source appearing on the TV screen that enables later recognition. The technique is typically used during video timeshift recording of TV channel transmissions for later identification of timeshift video playback.

First run  (Glossary > F)

Abstract:
Or Premier; a term used for a programme that is broadcast for the first time in television.

Fixed potentials  (Glossary > F)

Abstract:
Apply to demographic groups used in the weighting matrix.

Flighting  (Glossary > F)

Abstract:
The scheduling of advertising for a period of time, followed by a hiatus, then another "flight" of advertising.

Freeze frame  (Glossary > F)

Abstract:
Pause display of a single (frozen) frame of video.

FTP (File transfer protocol)  (Glossary > F)

Abstract:
Commonly used protocol for exchanging files from one computer to another over the Internet.

Fusion/Data fusion  (Glossary > F)

Abstract:
Fusion/Data fusion is the process of matching two or more surveys, for example, a survey on television usage and another on product usage. This is done at the individual respondent level to create a single, unified database. From a business perspective, fusion is a way of making the best use of existing marketing information. It is a cost efficient way of getting the most out of existing databases to improve decision making. It is mainly used as a planning tool by agencies or as a sales tool for media owner

GB (Gigabyte)  (Glossary > G)

Abstract:
Unit of computer hard disc storage capacity equal to one billion (1,073,741,824) bytes; not to be confused with Gb (gigabit), which relates to data transfer speeds. C94

Geodemographics  (Glossary > G)

Abstract:
The demographic description of people living in specific geographic regions and types of environment (e.g. settlement size, type of housing, etc.).

GGTAM (Global guidelines for television audience measurement)  (Glossary > G)

Abstract:
International guidelines sponsored and published by the EBU in collaboration with the Audience Research Methods (ARM) Group comprising representatives from nine international trade associations or groups of professionals: ARF (USA); Canadian ARF; EAAA (now EACA); EGTA; EMRO; ESOMAR; GEAR; PETR; WFA.

Gold standard  (Glossary > G)

Abstract:
Industry declared correct audience values, most often used in connection with viewer ratings. The object of laying down "gold standards" is to prevent disputes between buyers and sellers of commercial airtime over the correct audience figures that have arisen on account of them using different software yielding different estimates of viewing.

Google  (Glossary > G)

Abstract:
Verb denoting use of the Google search engine to find information on the Internet.

GPRS (General packet radio service)  (Glossary > G)

Abstract:
Mobile telephony technology for GSM mobile networks that adds packet-switching protocols, shorter set-up times for ISP connections and offers the possibility to charge by volume of data sent rather than connect time. In addition to its use for MMS, SMS, WAP access services, GPRS can also be employed for Internet web access and e-mail services.

Gross panel size  (Glossary > G)

Abstract:
Total sample of panel households/individuals, regardless of whether or not they contribute to the reporting samples.

GRP (Gross rating point)  (Glossary > G)

Abstract:
Unit of audience volume, which is based on the percentage of the target audience population that has viewed a transmission across a unit interval (usually minute by minute audience, but some TAM systems base their GRP estimates on the second by second audience). For example, a GRP of 10 implies an audience size that is equal to 10% of the audience being measured. Meanwhile the total GRP delivery of a schedule of advertising spots is equal to the sum of commercial GRPs/ratings across all the spots contained

GSM (Global system for mobile communications)  (Glossary > G)

Abstract:
Most widely used 2G mobile telephony standard in the world that offers key benefits of high digital voice quality and low cost text messaging alternative to making calls. GSM interface: Interface between a meter and digital GSM phone connection.

Guest   (Glossary > G)

Abstract:
Person not belonging to the household and in any case not part of the designated panel member set, who watches for a certain period of time a TV-set in a panel members home.

Guest viewing  (Glossary > G)

Abstract:
Viewing by guests. Guest viewing is registered through specific buttons on the handset together with a limited set of characteristics (usually sex and age). Final data may be processed with or without guests, while target groups for which there is no information about guest characteristics may be processed only without guests.

GUI (Graphical user interface)  (Glossary > G)

Abstract:
A particular case of user interface to interact with a computer which employs graphical images in addition to text to represent the information / actions available to the user.

HD Ready  (Glossary > H)

Abstract:
Term used to describe TV sets that are capable of displaying HDTV images. Most importantly, the HD Ready label provides no guarantee that a TV set will actually be able to watch HD programmes; only that it can do so provided that it is also equipped with the necessary tuner for receiving HD images in the format in which they are being transmitted. In the case of digital HD transmissions that means either the viewer must own an iDTV set with the appropriate tuner, or acquire a set-top box that can convert th

HDTV (High definition television)  (Glossary > H)

Abstract:
Television broadcasting systems with notably higher resolution than conventional standard definition television (SDTV) systems. In order to achieve higher resolution HD broadcasts, a much greater bandwidth capacity is required, which has been facilitated by the development of digital compression technologies. The term is also relative. Three main factors define HDTV broadcast systems: (1) Vertical display resolution (mostly today 720 or 1080 lines, versus 525 in the American NTSC SD format, or 625 for the E

Head of household  (Glossary > H)

Abstract:
Demographic category employed in TAM research that denotes the individual (adult) with main responsibility for the household. According to convention, the head of household will always be male where there are one or more male and one or more female adults living in the household (e.g. always the husband in households occupied by married couples). By definition, each household has one and one only head of household.

HH  (Glossary > H)

Abstract:
Commonly used abbreviation for Household or Home, the two terms being equivalent.

Hiatus  (Glossary > H)

Abstract:
A period of non-activity - the period between advertising flights.

Hit  (Glossary > H)

Abstract:
Unit measure of download requests received by a server when users access a Web site. Each element of a requested page (including the page itself, graphics, text and interactive items) is recorded in the Web server as a hit. The object is to measure the workload at a server and the number of hits registered during a session may bear no relation to the number of pages being downloaded.

Home page  (Glossary > H)

Abstract:
Page designated as the main point of entry on a web site, appearing at the start of a user session. Home pages will typically offer a welcome, explanatory text about the site and offer links to other sites.

Hours of viewing  (Glossary > H)

Abstract:
The average daily/weekly number of hours of viewing by a selected audience category to a given TV channel or in total across a selected interval (usually monthly, quarterly or annually).

Housewife/ housekeeper / Household shopper  (Glossary > H)

Abstract:
Widely employed demographic classification that specifies the person in panel household claiming primary responsibility for the household’s grocery shopping. Precise definitions vary. For example, some systems specify one and only one housewife/housekeeper per household, who may be a man or woman. Others may specify that the housewife/housekeeper has to be a woman, and so on.

HTTP (Hypertext transfer protocol)  (Glossary > H)

Abstract:
Communications protocol for the transfer of information on intranets and the World Wide Web, whose function is to transfer information from a web site server for display on in the user's web browser.

HUT (Homes using TV)  (Glossary > H)

Abstract:
Term mainly used in the US that refers to the percentage of homes using (tuned in to) TV at a particular time.

Hybrid (television) services  (Glossary > H)

Abstract:
Television services that combine signals from more than one delivery mode: invariably satellite or terrestrial broadcast reception plus broadband DSL delivery of on-demand, Internet and other services.

IAB (USA)  (Glossary > I)

Abstract:
Interactive Advertising Bureau: Industry association in the USA representing more than 375 companies that are actively engaged in and support interactive advertising. The IAB has taken a leading role in publishing standards of online advertising and measurement practice.

iBurst  (Glossary > I)

Abstract:
Also termed HC-SDMA (High Capacity Spatial Division Multiple Access), iBurst is a wireless broadband technology that optimises band width use with the help of smart antennas.

IM (Instant messaging)  (Glossary > I)

Abstract:
Real-time instant text communications between two or more users via a network, such as the Internet.

Impact delivery  (Glossary > I)

Abstract:
Sum of impacts across a schedule of advertising spots. Impact delivery is most commonly used as a measure of the total commercial audience delivered by a TV channel.

Impact weights  (Glossary > I)

Abstract:
Weights applied to advertising spots of different lengths in order to adjust them to the standard 30 second length. Impacts may be weighted by (a) duration (e.g. impact delivery of a 15 second advertising spot treated as equivalent to 50% of its value for a 30 second advertising spot) or (b) ratecard prices (e.g. impact delivery of a 10 second spot with a ratecard price that is 50% of a 30 second advertising spot, being treated as equivalent to 50% of its value for a 30 second advertising spot).

In directory sample  (Glossary > I)

Abstract:
Installed base of panel households equipped with meters less homes that are out of production for long periods and have been classified as off directory. The in directory sample may include some out of production homes that are under observation (e.g. newly installed run-in homes or homes with technical problems that are under repair), being polled but not produced in the daily reporting sample.

In production sample   (Glossary > I)

Abstract:
Meter panel households that are available for polling and inclusion in the net daily reporting samples.

Infomercial  (Glossary > I)

Abstract:
An extended commercial message, usually lasting from 90 seconds up to two minutes. Features product/service information, including product demonstration.

Installation date  (Glossary > I)

Abstract:
The date when a recently recruited meter panel household is installed with one or more meters for measuring TV viewing.

Intelligent agents  (Glossary > I)

Abstract:
Software tools that help Internet users locate information/services, making recommendations based on the user’s profile, which is continually refined over time.

Interactive advertising   (Glossary > I)

Abstract:
Advertising which allows for viewer interaction with on-screen image using the remote control handset in order to access further information or other materials. Interactive advertising is restricted to digital television services.

Interconnect  (Glossary > I)

Abstract:
Two or more different cable systems which are linked together to air locally sourced programming or commercials simultaneously. A "hard" or "true" interconnect is linked by cable or microwave. A "soft" interconnect is a group of systems with an agreement to insert commercials into programmes or time periods.

Internet  (Glossary > I)

Abstract:
Worldwide network of interconnected computer networks that is open to everyone. The networks transmit data by packet-switching using the standard Internet Protocol (IP).The Internet can be used to access the World Wide Web, along with file-sharing and e-mails.

Interview call-back attempt(s)  (Glossary > I)

Abstract:
Maximum number of attempts that an interviewer will make in order to request an interview at a designated household address or telephone number after receiving no answer on previous attempts.

Interviewee selection   (Glossary > I)

Abstract:
Method of selecting interviewees using household addresses or telephone numbers.

IP (Internet protocol)  (Glossary > I)

Abstract:
Protocol for sending data over a packet-switching Internet network. It is a network layer protocol contained in a data link layer protocol (e.g. Ethernet) that supplies the communicability between computers, using a unique global addressing system. In contrast to the Ethernet, which also works with unique addresses, IP specifies the final destination. The Ethernet is only concerned with getting the device to the next link in the chain (e.g. wireless router).

IP multicast  (Glossary > I)

Abstract:
Method of distributing content to multiple destination end user PCs (or TV sets connected to a network delivering IPTV signals).

IPTV (Internet protocol television)  (Glossary > I)

Abstract:
This is a system where a digital TV service is delivered using Internet protocol over a network infrastructure, which may include delivery by a broadband connection. A general definition of IPTV is television content that, instead of being delivered through traditional broadcast and cable formats, is received by the viewer through the technologies used for computer networks. For residential users, IPTV is often provided in conjunction with VOD and may be bundled with Internet services such as Web access and

iTunes  (Glossary > I)

Abstract:
PC jukebox and store software application that allows users (1) to organise and play music and other media files and (2) to purchase music, video and other content from Apple. The contents stored on iTunes can be transferred and played on iPods.

iTV (Interactive television)  (Glossary > I)

Abstract:
Television services that permit viewer interaction. The concept of interactivity can be applied at many different levels. In the field of digital television, it currently refers to services that allow viewers to choose and control extra coverage options or make use of other interactive services directly with their remote control handsets.

Java  (Glossary > J)

Abstract:
Widely used general purpose computer programming language developed by Sun Microsystems. Programmes written in Java can run on any platform, including set-top boxes, provided they contain a Java Virtual Machine.

JIC (Joint industry committee)  (Glossary > J)

Abstract:
Form of survey organisation in which a joint industry grouping of TV station, advertiser and media buyer representatives holds a contract with one or more data suppliers for a fixed time period (usually lasting between five and ten years). The functions of the JIC generally include contract specification, supervision of the TAM service, ownership of data copyright and determination of the conditions of data release.

Keyword (Internet search)  (Glossary > K)

Abstract:
Word used as a link for finding matching pages with the help of a search engine, most often in connection with web search.

KPI (Key performance indicators)  (Glossary > K)

Abstract:
Used in the audit process to measure the performance of the panel against agreed standard measures of performance.

Last mile  (Glossary > L)

Abstract:
The final leg of delivering connectivity from a communications provider to a customer. Usually referred to by the telecommunications and cable television industries, it is typically seen as an expensive challenge because "fanning out" wires and cables is a considerable physical undertaking.

Leading gap  (Glossary > L)

Abstract:
Term used in data editing to denote an interval of uncovered viewing at the beginning of a TV viewing session that is followed by an interval of covered viewing.

Lean back/lean forward  (Glossary > L)

Abstract:
Terms use to describe the different modes of engagement that users adopt with media. Television may be regarded as a lean back medium, involving minimum interaction with the viewer, who sits passively and waits to be entertained, while the laptop is a lean forward medium, requiring constant interaction between the user and the materials being displayed on screen.

Licensed user  (Glossary > L)

Abstract:
A client organisation subscribing to the TAM viewing data. Fees may be variable depending on the level of access required.

Life stage  (Glossary > L)

Abstract:
Household classification based on time of life characteristics of family (e.g. young couple without children, family with young children, retired person/couple with grown-up children who have left home, etc.).

Linear TV  (Glossary > L)

Abstract:
Umbrella term for real time television services that transmit programme schedules. Almost all broadcast TV services count as linear TV, the main exception being Near video-on-demand (NVOD) transmissions of pay-per-view programmes over a large number of channel feeds. The alternative non-linear TV covers all on-demand programming, which is available to view at any time the user decides and not constrained by real-time broadcast schedules. The linear versus non-linear TV distinction may also be applied to the

LLU (Local loop unbundling)  (Glossary > L)

Abstract:
Regulatory process letting multiple telecommunications operators with different customers assume control from the network owner of the twisted-pair connections running between the local telephone exchange and their customer premises. Under shared LLU, the operator only controls the broadband connection. Under full LLU, the operator controls the telephony connection as well.

Local loop  (Glossary > L)

Abstract:
In telephony, the physical circuit running between the customer premises and the local telephone exchange.

Main shopper  (Glossary > M)

Abstract:
Widely used demographic classification that specifies the person in the household who is mainly responsible for purchasing household goods. As with housewife/housekeeper, precise definitions vary across different TAM systems.

Master meter  (Glossary > M)

Abstract:
Installed meter that has extra functions of collecting and storing data from other installed meters in the household, which it delivers to the central processing base of the data supplier during polling.

MATV (Master antenna television)  (Glossary > M)

Abstract:
Mini-cable system connecting multiple homes on a single premise (e.g. apartment block, housing estate) to a central collective antenna for picking up terrestrial over-the-air signals.

Mean weight  (Glossary > M)

Abstract:
The average weight of individuals or households within a sample. Most TAM systems are only concerned with individual weights, as viewing is nearly always reported for individuals rather than households.

Media owner  (Glossary > M)

Abstract:
General term for companies or organisations that own TV stations. In TAM research, it is used more broadly to include TV stations, TV airtime sales houses, programming organisations, trade associations or other parties belonging to the television sector.

Media player  (Glossary > M)

Abstract:
Computer software for playing multimedia files that may be general or specifically tailored for a particular type of file (e.g. audio or video player) with an emphasis on the quality of the user experience.

MediaFLO (Media-forward-link-only)  (Glossary > M)

Abstract:
One-way mobile TV technology developed by Qualcomm in the US that uses a different frequency from current cellular networks for transmission to portable devices such as cell phones and PDAs.

Metadata  (Glossary > M)

Abstract:
An additional item of data about the data being transmitted; commonly used to refer to EPG and other information contained in TV signals.

Meter (TAM research)  (Glossary > M)

Abstract:
Any automatic recording device that monitors the tuning status of the TV set (set on/off, time, duration and channel) to which it is attached.

Meter sensitivity  (Glossary > M)

Abstract:
Timelines with which meters can detect changes in set use: typically in the order of one second or less.

Middleware  (Glossary > M)

Abstract:
Computer software for connecting software applications, in particular used to support interactive applications.

MIE (Main income earner)  (Glossary > M)

Abstract:
Demographic classification that specifies the person in the household who earns the main income providing for the needs of the household.

MIMO (Multiple input and multiple output)  (Glossary > M)

Abstract:
Smart/intelligent antenna technology involving the use of multiple antennas at both the transmission and receiver to improve performance, and without requiring additional bandwidth or transmission power.

Mini-pay  (Glossary > M)

Abstract:
TV channels, usually offered in small packages, that carry an extra charge on top of basic subscriptions, but cost less than premium TV channels.

Minute attribution  (Glossary > M)

Abstract:
Method commonly used in peoplemeter research of assigning each clock minute of measured viewing to a particular service (e.g. Channel X) or group of services (e.g. video or "other" use). Attribution is made with the use of selected algorithms, which may have variable definitions (e.g. attribution based on majority recorded use during the clock minute, or the last recorded use during the clock minute) and time thresholds for assigning use.

MMDS (Multichannel multipoint distribution service)  (Glossary > M)

Abstract:
A common microwave carrier service operating in the 2GHz to 3GHz band used either to network programming to local distribution points such as hotels or cable headends, or as an alternative or extension to cable systems, for example in sparsely populated rural areas.

MMS (Multimedia messaging service)  (Glossary > M)

Abstract:
Telephony system standard that permits users to exchange multimedia messages, including images (e.g. photos) and video, and not just confined to short text messages, as with SMS.

MMS (Sweden)  (Glossary > M)

Abstract:
Mediamatning I Skandinavien: Private research company under tripartite ownership (mostly media owners) operating TRCC in Sweden. MMS contracts data provision to external data suppliers, but controls the marketing and release of the data to client users.

MOC (Media owner contract)  (Glossary > M)

Abstract:
Form of survey organisation in which one or more media owners (i.e. TV stations, including airtime sales houses) holds the main contract with the data supplier that guarantees the production and delivery of TAM data. MOC systems vary appreciably in terms of how far the media owners involve themselves in the supervision of the TAM services or in determining commercial policies for releasing TAM data to other parties.

MP3  (Glossary > M)

Abstract:
MP3 (MPEG-1 audio layer 3) is popular digital audio encoding technology using highly efficient (MPEG) compression algorithms that capitalise on discarding less audible sound components.

MP3 player   (Glossary > M)

Abstract:
A Digital Audio Player (DAP) for organising storing and playing MP3 digital music files

MPEG-4  (Glossary > M)

Abstract:
A recent compression standard for audio and video signals adopted in 2000 and developed by the Moving Pictures Expert Group (MPEG). MPEG-4 subsumes and surpasses MPEG-1 and MPEG-2 by adding advance features, including 3 D video images, HD and various forms of interactivity and externally-specified DRM support. Of special importance for IPTV, MPEG-4 promises to create full interoperability over the Internet, dispensing with the need for content providers to encode in multiple formats. Its greatly superior ba

MRC (USA)  (Glossary > M)

Abstract:
Media Research Council: multimedia joint industry body, whose functions include auditing and commenting on the quality and accuracy of TAM data.

Multiplex  (Glossary > M)

Abstract:
Term used in digital television to refer to a single carrier frequency that is used to carry several digital channels simultaneously by means of compression technologies. The onset of digital television created a challenge for TAM systems using DFM methods for identifying channel tuning.

Multiplexing  (Glossary > M)

Abstract:
Process widely used in digital television broadcasting (but also possible in analogue) of squeezing multiple channels on to a single frequency by means of digital compression technologies. The signals are subsequently demultiplexed at the point of reception (usually by means of a set-top box). Basic multiplexing variants include time-division multiplexing (TDM) and frequency division multiplexing (FDM).

Mux   (Glossary > M)

Abstract:
Commonly used abbreviation for multiplex.

MySpace   (Glossary > M)

Abstract:
Well-known interactive, social networking web site purchased by News Corporation that allows users to build up a network of friends with whom they can exchange all kinds of materials and create their own personalised profiles of favourite film makers, musicians and assorted media celebrities who contribute to MySpace.

NAB (USA)  (Glossary > N)

Abstract:
National Association of Broadcasters: National trade association of TV broadcasters in USA.

Natural (panel) turnover  (Glossary > N)

Abstract:
Panel turnover due to natural causes (i.e. not enforced by the data supplier), of which the principal category is resignation by the panel household; but also moving house or severe technical problems may be causes of natural turnover.

Net daily reporting sample (in-tab sample)  (Glossary > N)

Abstract:
The final sample yielding audience measurement data on a given day after polling and validation: It is equal to the in production sample less households that were not successfully polled and households that were successfully polled, but rejected during validation for technical or behavioural reasons.

Network  (Glossary > N)

Abstract:
A broadcast service, usually covering a large geographic area, composed of a number of TV stations that broadcast a mixture of central "network" and regional/local programming and/or advertising. Many different types of networks exist in terms of ownership ties, programming and commercial agreements, management structures and market coverage. Affiliate networks are commonly found in geographically large countries like Australia, Brazil, Mexico, Russia and the USA. In Europe, where national land areas are mu

Network DVR/Network PVR  (Glossary > N)

Abstract:
Performance of DVR/PVR functionality by a network client server instead of by a DVR/PVR device in the user's home.

NGA (Next generation access)  (Glossary > N)

Abstract:
Used in telephony, NGA refers to the application of more advanced technologies that will allow the upgrade of local loops to provide faster broadband data rates. This generally involves laying fibre-optic cable beyond the local telephone exchange, either to a roadside cabinet or directly to an end user’s premise.

NGN (Next generation network)  (Glossary > N)

Abstract:
General term for advanced packet-switching computer network architectures that are beginning to emerge, covering voice and data communications, but with the optional use of other functions, such as carrying video signals. NGNs are to use Internet technologies and involve a more defined separation of the transport functions of the network from the services that ride on it.

Niche channel  (Glossary > N)

Abstract:
Thematic TV channel catering for a specific interest group (e.g. children's channel, DIY channel, etc.) and usually targeting a specific audience demographic subgroup.

Nil viewing  (Glossary > N)

Abstract:
Processed daily viewing statements without any registered viewing. Nil viewing may refer to (a) household nil viewing, (b) individual nil viewing or (c) nil viewing by TV set. The different types of nil viewing may all be used as quality controls for checking sample compliance with the button-pressing instructions.

NMS (National media survey)  (Glossary > N)

Abstract:
National media survey covering one or more of the main display advertising media (usually at least print media or radio). A number of European countries use NMS’s that employ interview methodology with large samples as an alternative to establishment surveys.

Non-intrusive meter  (Glossary > N)

Abstract:
Meter that can be installed without any interference with the TV set or other equipment to which it is attached.

Non-standard set use  (Glossary > N)

Abstract:
Use of TV set for purposes other than viewing conventional live broadcast/narrowcast programming (e.g. channel tuning via VCR, timeshift video recording and playback, pre-recorded video cassette viewing, video games, etc.).

Non-terrestrial TV  (Glossary > N)

Abstract:
TV channels that are both distributed to TV homes via satellite or cable satellite. Precise definitions may vary from country to country. In the UK, for example, non-terrestrial TV is often used to refer to all channels, including DTT-only channels, apart from the five national/regional terrestrial analogue services. Elsewhere, there may be a question of whether channels like MTV, which are broadcast via satellite, received by an intermediary station and re-broadcast terrestrially, should be classified as t

NSV (Nullsoft streaming video)  (Glossary > N)

Abstract:
Media container designed for streaming video content over the Internet. NSV was developed by Nullsoft, the makers of Winamp. The NSV format is another example of streaming video formats, offered by various companies and media players. Windows Media, QuickTime video, RealAudio and RealVideo streams are just a few examples of these.

NTSC  (Glossary > N)

Abstract:
US technical broadcast standard for analogue TV transmissions named after the National Television Systems Committee.

Number of days polling  (Glossary > N)

Abstract:
Number of days allowed for the collection of definitive viewing data. Where more than one day is allowed, data polled on the first day are augmented with data from homes that were not successfully contacted on the first polling day, but were successfully contacted on subsequent polling days (usually a small addition that improves the overall production levels).

NZTBC (New Zealand)  (Glossary > N)

Abstract:
New Zealand Television Broadcasters Council: An industry organisation representing the non-competitive interests of the free-to-air broadcasters in New Zealand.

Obb (Opening break bumper) / Cbb (Closing break bumper)  (Glossary > O)

Abstract:
A term used for a short bumper slide (usually 5 second) placed at the beginning of a commercial break (Obb) or at the end of a commercial break (Cbb).

OCR (Optical character recognition)  (Glossary > O)

Abstract:
Computer software designed to translate images (usually captured by a scanner) into either machine editable text or to translate pictures into a standard encoding scheme. Often used in the field of pattern recognition.

Ofcom (UK)  (Glossary > O)

Abstract:
The independent regulator and competition authority for the UK communications industries, with responsibilities across television, radio, telecommunications and wireless communications services.

Off directory  (Glossary > O)

Abstract:
Installed meter panel households that are out of production because they cannot be polled (e.g. cannot be polled due to non-payment of telephone bills, moving house, undergoing house alterations, problems with the modem of the meter, etc.). The precise criteria for placing homes off directory vary across panels.

Official source(s) of population statistics  (Glossary > O)

Abstract:
National sources of population estimates, such as census data (including interim projections of changes in population size and distribution) or personal or household population registers that are used as basic reference sources for arriving at population estimates. The quality of official statistical sources and the degree to which TAM systems borrow from them vary appreciably across different countries.

Off-net  (Glossary > O)

Abstract:
Beyond the reach of a specified network. Term has varying meanings depending on the network under consideration. It is commonly used with reference to LLU telephony networks, where off-net customers refer to customers which the network service operator cannot reach directly using its own network, but finds an alternative solution (e.g. CPS (Carrier Pre-Selection)) for delivering its services.

OMD (Online movie download)  (Glossary > O)

Abstract:
Movies that are delivered to the user’s hard disk storage via IPTV downloads.

Omnibus survey  (Glossary > O)

Abstract:
Regular or periodic survey containing a variable battery of questions covering a heterogeneous selection of subjects. Such surveys are occasionally used by TAM systems for collecting establishment data.

On-demand Service  (Glossary > O)

Abstract:
A type of telecommunication service in which the communication path is established almost immediately in response to a user request brought about by means of a user-network signalling.

On-demand streaming  (Glossary > O)

Abstract:
Service whereby users may receive audio or video content by streaming on-demand via a network, but where the user can select the time and place of reception.

On-net  (Glossary > O)

Abstract:
Within reach of a specified network (see Off-net). On-net customers of a network service operator are customers directly connected with that operator's network.

Other viewing  (Glossary > O)

Abstract:
The residual reporting category of TV viewing after subtracting all identified and separately reported viewing from named TV channels and other applications. Usually, only viewing to named channels is reported, while the precise definition of the other viewing categories will vary across TAM systems, depending on what it is decided to include under total viewing and what the TAM services chooses to discard altogether.

OTS (Opportunity to see)  (Glossary > O)

Abstract:
A commonly used term in Europe denoting frequency of media exposure. For television it is synonymous with frequency.

Out of home viewing  (Glossary > O)

Abstract:
All viewing that takes place outside the home (e.g. viewing at a friend's house or at a public venue, such as in pubs, clubs, hotels or work places). Out of home viewing may be particularly important for some broadcasters, e.g. niche satellite channels.

Out of production sample  (Glossary > O)

Abstract:
Installed meter panel households that are not available for production, because they have been classified as off directory or have been withheld for other reasons (e.g. newly installed run-in homes or homes with technical problems that are being monitored, etc.).

Overnight viewing data  (Glossary > O)

Abstract:
Viewing data delivered the next day. The term is sometimes used in a narrower sense to refer to initial data output covering a restricted selection of key target audiences that is delivered to clients at the earliest opportunity the next day (i.e. during the morning).

OzTAM (Australia)  (Glossary > O)

Abstract:
Private company under ownership of three main commercial networks in Australia that operates a MOC TAM data service. Responsible for the management and marketing of the metropolitan database (Sydney, Melbourne, Brisbane, Adelaide, Perth) and the national subscription television database.

P2P (Peer-to-peer)  (Glossary > P)

Abstract:
Peer-to-peer/P2P networks are the alternative to central server networks. Instead of all members feeding of a central server that responds to user requests, P2P networks use the connectivity between participants in the network to handle traffic, whereby requests are handled across the total pool of participants, each of whom contributes to the total computing power, storage space and bandwidth of the network. An important advantage is that the capacity of P2P networks increases as they add members. This is

Packet-switching  (Glossary > P)

Abstract:
Method of telecommunications aimed at optimising bandwidth efficiency, whereby multiple users share the same transmission channels and only transmit data when they have data to send, as opposed to establishing a dedicated link (Circuit Switched Data (CSD)).

Page traffic  (Glossary > P)

Abstract:
Volume of users who access a given web page, which can be measured either by the number of different users or by the number of click impressions.

Panel   (Glossary > P)

Abstract:
Representative survey sample from which data is collected over time. Panels may be short term and employ discrete one-off samples (e.g. some diary surveys) or continuous and long term with samples that change over time according to the number of homes that leave the panel and are replaced by new homes. All peoplemeter panels are continuous and long-term.

Panel age (distribution)  (Glossary > P)

Abstract:
Panel household classification according to length of service on the panel.

Panel control   (Glossary > P)

Abstract:
Demographic or other variables used for maintaining the representativeness of the panel sample over time as homes leave the panel and are replaced by new panel homes. The panel controls specify target profiles for each selected panel control variable, which the panel management staff tries to match as closely as possible during initial panel recruitment and replacement. The selected variables may be treated individually or employed in cell-matrix combinations with other variables.

Panel fatigue  (Glossary > P)

Abstract:
Deterioration in quality of panel measurement that may occur as a function of the length of time that households/individuals have belonged to a panel (e.g. possible increased levels of measured nil or uncovered viewing as panel members cooperate less with their button-pressing instructions over time).

Panel weight  (Glossary > P)

Abstract:
Scaling factor used for correcting imbalances in the daily reporting sample with respect to the weighting variables. The weights also contain a "grossing up" factor for projecting from the achieved weighted sample sizes to the population estimates.

Parallel run  (Glossary > P)

Abstract:
Side by side running of two different TAM systems for comparison and control purposes. Parallel runs are common when there is a change of contractor in JIC or MOC controlled TAM systems, the objectives being to assess the differences between the new and old TAM, make any necessary adjustments to the new system and assist continuity in the use of the viewing data for programming and advertising purposes.

Passive sensing  (Glossary > P)

Abstract:
Form of peoplemeter measurement that dispenses with active participation from panel members in favour of alternative "passive sensing" methods of individual identification (e.g. image recognition, thermal sensing, etc.). Various passive sensing methods have been tested. None has been successfully implemented so far and all current peoplemeter TAM systems employ active peoplemeter measurement. This could change in the future, although the successful implementation of passive sensing methods will need to addr

Pay cable  (Glossary > P)

Abstract:
Mini-pay or premium subscription channels/services offered to basic cable subscribers for an additional fee (e.g. HBO). Term mainly used in North America.

Pay to basic ratio  (Glossary > P)

Abstract:
Ratio of the number of premium TV service subscriptions (which may be more than one in any given household), to the total number of basic cable TV subscriptions.

Pay-as-you-go  (Glossary > P)

Abstract:
Broadband payment method where the customer pays for the bandwidth consumed.

Pay-per-download  (Glossary > P)

Abstract:
Form of PPV where the user pays for a video or audio download to the PC.

Pay-TV  (Glossary > P)

Abstract:
(1)    General term for all subscription TV and on-demand TV services. (2) Pay-TV is often used to refer more specifically to premium pay-TV channels such as Canal+, HBO, Premiere or Telepiu. In many countries (e.g. Benelux, German-speaking or Nordic countries, Canada, USA, etc.) where basic cable services are treated as a semi-public or near semi-public utility the term "pay" is usually reserved for mini-pay and premium pay TV services.

PDA (Personal digital assistant)  (Glossary > P)

Abstract:
A handheld device that combines computing, telephone/fax, Internet and networking features, including web browser and personal organiser. In contrast to PCs most early PDAs used a stylus rather than keyboard for input and incorporated hand-writing recognition features. Today, PDAs are available in stylus or keyboard versions and some employ voice recognition features.

PDC (Programme delivery control code)  (Glossary > P)

Abstract:
Unique code inserted by programming source (e.g. TV channel) in TV signal transmission as a means of identification and used to control video recording functions, with the PDC data telling the recorder when a particular programme starts.

Peoplemeter measurement  (Glossary > P)

Abstract:
General methodology for collecting TAM data by means of a household panel sample equipped with a dual metering system that registers (a) TV set status (i.e. which channel is being tuned to) and (b) viewer presence. Peoplemeter TAM research is currently restricted to measuring in-home audiences with meters attached to each TV set. Introduced commercially during the mid eighties, peoplemeter measurement now predominates over all other TAM methodologies throughout the world. Its key advantages for the advertis

Peripheral  (Glossary > P)

Abstract:
Most commonly used in computing, but also used in television, to refer to additional hardware items (e.g. scanners, printers, etc.) that can be bolted on to the main display device.

Permanent downloads  (Glossary > P)

Abstract:
Downloads that users can keep as long as they choose and do not self-delete after the expiry of a certain time interval.

Persistence threshold  (Glossary > P)

Abstract:
Minimum uninterrupted interval required before a meter records a change of either TV set status (TV persistence threshold) or viewer presence (viewer persistence threshold). In the case of TV set status, the main purpose of persistence thresholds is to reduce data loads significantly by cutting out very short viewing statements (e.g. bouts of zapping). Until a permanent change of channel is recorded, the meter will continue to record the most recent channel/set use as if no change(s) had taken place. This e

Personalised media consumption  (Glossary > P)

Abstract:
Generic term for the ability of consumers to access, play, pause, fast forward, rewind, store and transfer video content at a time and in a place that suits them and is independent of any broadcast schedule.

Pixel  (Glossary > P)

Abstract:
Abbreviation for “picture element”, the Pixel is the smallest single component of a graphic image; the term being commonly used in relation to television scanning, computer displays and digital cameras. The density of Pixels is often used as a measure of image resolution.

Plasma display   (Glossary > P)

Abstract:
Electronic flat screen display, which comprises many tiny cells sandwiched between two glass sheets. The cells contain neon and xenon gasses, which emit phosphors when electrically charged. Plasma technology is widely used for large TV screens.

Platform  (Glossary > P)

Abstract:
(1) Physical one- or two-way communications pathway (e.g. satellite, cable, terrestrial, DSL) for delivering audiovisual content to end users. see Distribution platform. (2) Marketed TV service over a particular distribution platform that consists of many packaged subscription and/or free-to-view TV channels and other services. see Distribution platform. (3) Signal processing unit (e.g. set-top box) responsible for the decoding, conversion and selection of TV channels and other applications for on-screen di

Platform operator  (Glossary > P)

Abstract:
Company (usually a pay-TV operator) responsible for delivering television and other services over a specified distribution platform(s).

Plug-and-play  (Glossary > P)

Abstract:
Peripheral devices that can be added to other main devices (e.g. TV sets, PCs) simply by plugging in and without the requirement of reconfiguration by the user.

Pod  (Glossary > P)

Abstract:
US term referring to within programme breaks.

Podcast  (Glossary > P)

Abstract:
Is a series of digital-media files which are distributed over the Internet using syndication feeds for playback on portable media players and computers. The term podcast, like broadcast, can refer either to the series of content itself or to the method by which it is syndicated; the latter is also called podcasting.

Polled sample  (Glossary > P)

Abstract:
In production meter sample that has been successfully polled by the central processing base of the data supplier and is available for inclusion in the net daily reporting sample.

Polling  (Glossary > P)

Abstract:
Procedure for collecting data from meter panel homes, usually by means of a telephone call from the central processing base of the data supplier, which downloads in the early hours of the morning meter data from the previous broadcast day(s) via a modem connection with the central meter data storage unit in the home. Alternative cellular radio or one-way connections methods may be used in order to collect data from non-telephone households and are becoming increasingly common as an alternative to the standa

Pollux  (Glossary > P)

Abstract:
Pollux is proprietary software of AGB Nielsen Media Research. The Pollux System is a compact software package to collect, validate, weight and calculate television audience data. Audience events are collected by peoplemeters positioned in participating families' houses and connected to their television sets and telephones.

Pop-up ad/Pop-up (Online)  (Glossary > P)

Abstract:
Online advertisements which automatically "pop up" in a new window when Internet users click on a banner ad or go to a new web page. They generally attract higher click rates than standard banner ads. Pop-up ads which load between two Internet pages are known as interstitials.

Portable media devices  (Glossary > P)

Abstract:
Any portable device with on-screen display (e.g. PDA, laptop, iPod, mobile handset) that can be used for playing received and/or stored video and audio content.

Portal  (Glossary > P)

Abstract:
Web site which offers users a range of content and services, often including some kind of directory of search functionality and acting as a gateway to the Internet or a sub-set of it. The portal will typically provide a range of services, including a directory of web sites, homepage space, e-mail, chat or message boards and a variety of other information (news, sports news, etc.).

Potential  (Glossary > P)

Abstract:
The number of people who make up the total population of a selected demographic according to the most recent Census data.

PPC (Pay per click) (Online)   (Glossary > P)

Abstract:
Online advertising purchase where webmasters (i.e. web site operators) display clickable links from advertisers in return for a charge per click. This method is widely in search advertising. Advertisers bid for keywords, with their ads displayed on the results pages generated by searches using those keywords. The more advertisers bid per click in relation to other advertisers the higher up their ads appear on the results pages.

PPM (Portable peoplemeter)  (Glossary > P)

Abstract:
Peoplemeter carried by the survey participant. The PPM was originally developed to measure radio listenership, There is an ongoing debate as how successfully it may also be used for purposes of measuring television viewing.

PPPI (Indonesia)  (Glossary > P)

Abstract:
Persatuan Perusahaan Periklanan Indonesia: An association whose members are advertising agencies in Indonesia.

PPT (Pay-per-title)  (Glossary > P)

Abstract:
Form of PPV for on-demand programming where the user pays for a specific title.

PPV (Pay-per-view)  (Glossary > P)

Abstract:
Programming (usually special live events or newly released films), which viewers must request and pay for in order to view. PPV film services are usually offered in staggered rotation on a group of channels as a form of NVOD (Near video-on-demand).

Price categories  (Glossary > P)

Abstract:
Term used in AGB Nielsen Media Research's TV Events for commercial spots rate card classification based on TV station, type of programme, day of week and dayparts. Advertisement appearances falling into the same category apply the same rules for the price attribution.

Probability sample  (Glossary > P)

Abstract:
Sample of households/individuals selected on the basis of known probabilities. In the case of simple random sampling, the probabilities are presumed to be equal. By contrast, disproportional sampling involves the deliberate over-/under-sampling of selected variables (e.g. region, telephone ownership), which are later corrected through weighting. The main alternative to probability sampling is quota sampling.

Product typology  (Glossary > P)

Abstract:
A classification of advertisement items based on distinctive types created according to the local market or international standards; typologies are useful as measures for commercial campaigns systematisation and comparison.

Programme (release) window  (Glossary > P)

Abstract:
Term used in programme rights discussions concerning feature films, TV entertainment series and occasionally other programming. The window refers to a hierarchical sequence of distribution outlets, which are arranged in descending order of the revenues per viewer that they can generate; e.g. feature films made available successively via cinema, video/DVD, PPV, pay-TV and finally free-to-air broadcast release. The window is the period when the programming is first made available in one distribution outlet in

Programme loyalty  (Glossary > P)

Abstract:
Measure of constant programme audience across a series of episodes. Numerous different operational definitions may be used to define programme loyalty.

Programme re-run  (Glossary > P)

Abstract:
A term used for a programme which had been broadcast/aired before and is broadcasted again for the 2nd, 3rd, etc. time.

Progressive scanning  (Glossary > P)

Abstract:
Method of storing, transmitting or displaying moving visual images in which all the horizontal lines in each frame are scanned in sequence. Progressive scanning is used in digital TV sets and computer screens and displays. It contrasts with interlaced scanning used in traditional TV formats PAL, NTSC and SECAM, which display lines in two phases. The first phase shows all the odd numbered lines, while the second displays all the even numbered lines. To the human eye these appear as a single image.

Proprietary software  (Glossary > P)

Abstract:
Analysis software that is the exclusive property of an organisation and sold or licensed to other users.

PSTN (Public switched telephone network)  (Glossary > P)

Abstract:
World network of public telephone networks using circuit-switched telephone technology, as opposed to the IP-based packet-switched technologies used over the Internet. Formerly restricted to fixed line analogue signals, PSTNs are now almost entirely digital and include mobile as well as fixed line telephones.

PSU (Primary sampling unit)  (Glossary > P)

Abstract:
Sampling point from which one or more survey interviews are taken. Face-to-face interview procedures invariably entail some clustering of interviews at selected PSUs (e.g. building-blocks, local postal area codes, electoral districts, etc.). By contrast, telephone and postal surveys usually have only one interview per PSU.

Public service broadcaster  (Glossary > P)

Abstract:
Non-profit organisation responsible for one or more broadcast TV/radio channels/networks, which is publicly or state owned and obliged to fulfil various public service duties as laid down by the government or by other national public broadcast authority. Many public service broadcasters are part or wholly funded by licence fees or other public subsidy, but many also carry advertising and a few offer subscription-based services (e.g. NHK satellite subscription channels in Japan).

Public service remit  (Glossary > P)

Abstract:
Public service obligations which a TV broadcaster must satisfy as a condition of its public service charter or its broadcast licence.

Push mode  (Glossary > P)

Abstract:
The delivery method where the service provider transmits on a fixed, predictable schedule, or in response to an event such as the updating of data in the subscriber's database. Push mode applications include downloaded VOD services to subscriber PVRs.

Push VOD (Video on Demand)  (Glossary > P)

Abstract:
This is a technique used by a number of broadcasters on systems that lack the interactivity to provide true VOD, to simulate a true VOD system. A push VOD system uses a PVR to automatically record a selection of programming, often transmitted in spare capacity overnight. Users can then watch the downloaded programming at times of their choosing. As content occupies space on the PVR hard drive, downloaded content is usually deleted after a week to make way for new programmes. The limited space on a typical P

Push-button peoplemeter measurement  (Glossary > P)

Abstract:
Push-button refers to the buttons/pads on remote control handsets in peoplemeter measurement, that are used for registering viewer presence and for fulfilling selected other functions, such as collecting guest age and sex demographic details or signalling that the panel home is absent on holiday.

PUT (People using TV)  (Glossary > P)

Abstract:
Term mainly used in the USA to denote average percentage of People using TV across all channels within a set time period.

PVR (Personal video recorder)  (Glossary > P)

Abstract:
A device, also called Digital video recorder (DVR), which uses a hard drive to record and store digital video content. An important feature of the PVR it allows viewers to pause, fast-forward and rewind live programmes. Some PVR appliances also have the capability to suggest programmes for users by recognising their viewing behaviour.

Radio frequency  (Glossary > R)

Abstract:
Portion of electromagnetic wave spectrum used for audiovisual transmissions that is located above the audio and below the infrared frequencies.

Random route  (Glossary > R)

Abstract:
Method of face-to-face interview selection, whereby the interviewer follows a set random procedures for contacting households/individuals in a sample, beginning with a set starting point within the designated PSU.

RASP (Random access stored programme)  (Glossary > R)

Abstract:
Computing technology used in television that inserts index points in encrypted content, so that it can be easily accessed with video trick modes without sequential decryption.

Rate card adjusted impact delivery  (Glossary > R)

Abstract:
Measure of commercial impacts that has been adjusted to a unit interval (standard 30 second spot length), but taking into account different price levels.

Rating (TV)  (Glossary > R)

Abstract:
The average percentage of a given population group watching a TV channel/programme across a set time interval. The concept of rating is generally restricted to TV, but may also be used for other media. One rating point equals 1 percentage.

Reach (or cover/cume)  (Glossary > R)

Abstract:
The cumulative percentage or total (usually expressed in thousands) of a population that has been counted as viewers at least once during a specified interval. Examples of commonly used reach measures are TV channel daily/weekly/monthly reach, advertising campaign reach, programme reach/ programme series reach, daypart reach and so on. Commonly used synonyms are Cume and Cover.

Reference signal  (Glossary > R)

Abstract:
Source used for comparisons in picture and audio matching methods for signal identification.

Regional TAM (Australia)  (Glossary > R)

Abstract:
Private company under ownership of the five FTA regional commercial networks in Australia that operates a MOC TAM data service. Regional TAM is responsible for managing the Regional TAM contract that is collected and marketed by AGB Nielsen Media Research Australia.

Remote control handset / unit  (Glossary > R)

Abstract:
(1) Remote device for changing channels or activating other functions (e.g. playing DVDs) on the TV set. (2) Remote control handset employed for registering viewer presence in TAM research. Often referred to as push-button handsets.

Resolution  (Glossary > R)

Abstract:
The density of a TV image, that is determined by the number of Pixels in the screen display. High definition TV signals are so called because they have higher resolution than Standard definition signals.

Return Path Data  (Glossary > R)

Abstract:
Any information sent via a Return Path, including system information such as subscription and pay per view requests, also user interactivity, and potentially research information on audience size by channel.

Revenue sharing  (Glossary > R)

Abstract:
Agreement between TV stations and content providers, including production houses, to split revenues earned by programme/s.

Review buffer  (Glossary > R)

Abstract:
A buffer on a hard disc that automatically stores a configurable number of minutes of any programme that is being viewed live. This facility is necessary for permitting live pause and rewind functionality on PVRs and other timeshift devices.

RGU (Revenue generating unit)  (Glossary > R)

Abstract:
Metric used by cable operators and broadband ISPs offering a selection of services (e.g. triple play), to denote the total number of paid for services being taken across the customer base. The customer base may also be categorised according to the number of RGUs taken by each customer.

RIM (Random iterative method) weighting  (Glossary > R)

Abstract:
Method of weighting that puts selected non-interlocking and grouped interlocking variables in isolation through an iterative sequence of weighting adjustments. The sequence adjusts for each rim in turn and then repeats itself as many times as is required in order to obtain a convergence, in which the sum of the weighted rims matches the target population estimates, or is as close as it is possible to achieve.

Roadblock  (Glossary > R)

Abstract:
A programme or commercial scheduling device used by broadcast networks to increase or maximise reach at a given time (e.g. Scheduling a commercial on all local market stations at 9:00 p.m.).

ROI (Return on investment)  (Glossary > R)

Abstract:
Commercial returns (usually revenues) generated in response to advertising investments in the media. ROI estimates may involve a number of assumptions.

RR (Response rate)  (Glossary > R)

Abstract:
Index of survey response in surveys employing interview or self-completion questionnaires. The RR is typically defined as the total number of successfully completed interviews expressed as a percentage of the total number of addresses/individuals approached during a survey: the main reasons for non-response being absences and refusals. Precise operational definitions are highly variable, though.

RSS (Really simple syndication)  (Glossary > R)

Abstract:
Software system making use of feed reader or aggregator programmes that facilitates subscriber access to their favourite web sites by helping to check feeds and pick out materials of interest to them.

RTSP (Real time streaming protocol)  (Glossary > R)

Abstract:
Video streaming protocol developed by the IETF that allows client users to control the streaming server by using VCR-like commands such as “play” and “pause”. RTPS is employed in a number of streaming media systems (e.g. RealPlayer, VideoLan, MPlayer, Window Media Player, QuickTimer etc).

Run-in  (Glossary > R)

Abstract:
Period (usually from two to seven days) when a newly installed home is under observation before it enters the panel sample. The home is placed in directory and polled, but withheld from production in the net daily reporting sample.

SAARF (South Africa)  (Glossary > S)

Abstract:
South African Advertising Research Foundation: Multimedia joint industry organisation responsible for TAM data provision in South Africa.

Sales house   (Glossary > S)

Abstract:
Separate organisation or department within a TV station responsible for selling commercial airtime.

Sample  (Glossary > S)

Abstract:
One or more elements (individuals or households) selected from a universe to represent that universe.

Sample bias  (Glossary > S)

Abstract:
Bias due to lack of representativeness within a sample. It is a wholly distinct concept from sample error. Unlike the latter, sample bias cannot be calculated statistically, but can only be established empirically by comparing two or more samples with different known composition. Latent bias is often used to refer to potential unknown or hidden biases in the data which cannot be assessed.

Sample composition  (Glossary > S)

Abstract:
Sample structure or profile, as determined by the full set of sample classification variables (e.g. Age; Sex; Household size; Number of TV sets in the home; etc.).

Sample dispersion  (Glossary > S)

Abstract:
Geographic dispersion of sample. Dispersion is a function of the clustering of PSUs or number of interviews per PSU. Peoplemeter panels usually apply rules for improving dispersion by limiting the number of homes recruited per PSU and/or restricting the proximity of panel homes with one another.

Sample error  (Glossary > S)

Abstract:
Statistical measure of the possible deviation of a sample estimate from the true population value, assuming the sample to be representative of the population from which it has been drawn. The sample error is normally expressed as a margin of difference either side of the reported value within specified confidence limits (i.e. "there is an x% probability that the true population value lies within y units either side of the sample estimate"). Sample error is wholly distinct and not to be confused with sample

Sample size  (Glossary > S)

Abstract:
The number of households or individuals selected for a research sample.

Sampling frame  (Glossary > S)

Abstract:
Source of addresses/household telephone numbers from which a pre-selected probability sample of identified individuals or households is drawn for interview. Usually the sampling frame is external (e.g. official population register of households/ individuals, telephone lists, lists of postal addresses, electoral lists). Where such pre-existing sources do not exist, data suppliers may create their own sampling frames by means of conducting a micro-census or by carrying out a prior enumeration study of househo

Sampling interval  (Glossary > S)

Abstract:
Fixed interval with randomly chosen starting point for selecting items on a list with equal (or known other) probability of inclusion in the survey sample. The term also applies to the selection of addresses at a PSU, although the term step function is also commonly used.

Satellite reception  (Glossary > S)

Abstract:
Direct reception of satellite TV signals by means of an individual (DTH) or collective (SMATV) satellite dish receiver. Operational definitions employed by TAM systems may differ slightly (e.g. inclusion of SMATV under cable reception) depending on structural distinctions that are found most relevant in the local marketplace.

Scart  (Glossary > S)

Abstract:
A plug and socket with 21 pins. Used to link audiovisual equipment including set-top boxes.

Scrambling  (Glossary > S)

Abstract:
Process of interfering with a signal so that a decoder is needed in order to receive it for on-screen display. Scrambling is commonly used by free-to-air TV cable and satellite channels in order to restrict cross-border overspill and protect against infringements of their programme copyright agreements.

SDTV (Standard definition television)  (Glossary > S)

Abstract:
Television transmissions with picture resolution that meets accepted industry standards, but offer significantly lower resolution than enhanced television and high definition television (HDTV) services that are becoming steadily more widespread.

Search engine/Search service  (Glossary > S)

Abstract:
Internet application which enables users to search for and find material on the world wide web. Mainly used in the context of web searches, search engines typically operate with a list of keywords or phrases that direct users to relevant sites, although natural language search engines are being developed.

Server (video)  (Glossary > S)

Abstract:
Computer system with large video and audio storage capacity (typically in order of 500 Gb for broadcast services) that is connected to a network of client users and intended for transmission and distant access (e.g. on-demand video programming).

Session (Online)  (Glossary > S)

Abstract:
(1) Sequence of Actions by one user at one web site. (2) Series of actions by a user that can be tracked across successive visits.

Setmeter measurement  (Glossary > S)

Abstract:
General methodology for collecting household TV viewing data using meters that only collect information on set/equipment/ channel use: i.e. do not collect any information on individual viewing.

Sets in use  (Glossary > S)

Abstract:
Previously referred to as the number of TV sets in use (turned on) at a given time. Currently referred to as HUT.

Share of audience  (Glossary > S)

Abstract:
Viewing of a specified population, whether households or individuals, that is tuned to a particular programme or station during a given time interval, and expressed as a percentage of the total TV audience during that interval.

SHOUTcast  (Glossary > S)

Abstract:
Multiplatform freeware audio streaming technology, developed by Nullsoft. SHOUTcast uses MP3 or AAC encoding of audio content and HTTP (though multicast can be used) as the transport protocol to broadcast web radio, also known as Internet radio. The most common use of SHOUTcast is for Internet broadcasting. Using SHOUTcast it is possible to set up an Internet broadcasting station cheaply, allowing hobbyists to set up their own networks for a fraction of the cost of a traditional AM broadcasting or FM radio

SI (Service information)  (Glossary > S)

Abstract:
Proprietary information about the applications software in a set-top box, which can be used to facilitate the measurement of non real-time broadcast viewing (e.g. PVR use) and on-demand viewing, but relies on the co-operation of the service provider.

Signal sampling  (Glossary > S)

Abstract:
Meter collection of visual or audio data samples that are used later in picture and audio matching methods of signal identification.

SIM (Subscriber identity module)  (Glossary > S)

Abstract:
Smart card placed in the mobile handset that identifies the mobile telephone subscriber and contains additional subscription information. USIM (Universal subscriber identity module) is a variant used by UMTS.

Simulcasting  (Glossary > S)

Abstract:
Simultaneous broadcasting of a TV channel or programme on two or more different transmission systems (e.g. TV channels broadcast simultaneously in analogue and digital formats). Also, the simultaneous broadcast of the same programme on two or more different channels. Another application is the transmission of the original language soundtrack of movies or TV series over radio, with the television broadcast having been dubbed into a local language.

Single source data  (Glossary > S)

Abstract:
Two or more sets of data from the same sample. The term is often used in media research to refer to surveys that combine the collection of product/service purchase/consumption patterns with media consumption habits from a single household or individual source.

Slave meter  (Glossary > S)

Abstract:
Meter installed on a TV set or other equipment that is "subservient" to another "master" meter in the household, which controls some of its functions (e.g. time synchrony) and collects data from it for temporary storage and delivery to the central processing base of the data supplier during polling.

Slingbox  (Glossary > S)

Abstract:
TV streaming device enabling users to view programming that they receive at home in distant locations, whether on a PC or other device (e.g. 3G mobile handset, PDA, etc.) with a broadband Internet connection. Developed by Sling Media Inc. in California, the Slingbox can be used for connectivity between devices in the home as well as anywhere in the world via the broadband Internet. The Slingbox has the ability to programme PVRs and Set-top Boxes via a separate infrared cable.

Smart card  (Glossary > S)

Abstract:
A plastic card (the size of a credit card), which is inserted into the set-top box and whose functions are to verify the user's entitlement to access a given TV channel or other service and monitor use. Smart cards are normally used for determining pay-TV access, but may also be required by some free-to-air channels.

Social network (Online)  (Glossary > S)

Abstract:
Web site, that serves as an online meeting-place, where users are able to connect with friends and make new contacts.

Software house  (Glossary > S)

Abstract:
Third party company developing its own software applications and undertaking TAM data analysis on behalf of licensed users.

Solo-Viewing  (Glossary > S)

Abstract:
Defines the condition where the members of a reference target are the focus of an analysis only when they are watching television alone.

Spectrum  (Glossary > S)

Abstract:
Shortened term for the electromagnetic or radio frequency spectrum, portions of which have been allocated by international agreement for specific classes of application, including radio, broadcast television, mobile TV, etc. Use of the radio frequency spectrum is regulated by national governments as well as subject to international co-ordination agreements aimed at minimising interference between neighbouring territories.

Split screen  (Glossary > S)

Abstract:
TV screen partitioned so as to allow simultaneous display of two or more video tracks.

Spot purchase  (Glossary > S)

Abstract:
Purchase of TV commercial time on a market-by-market basis as opposed to network (national) purchases. Also commonly used in lieu of "commercial announcement".

Spyware  (Glossary > S)

Abstract:
Computer software designed to get information from a PC without the user's informed consent. It may used for criminal (e.g. theft of credit card details) or other purposes, including commercial objectives, such as monitoring Internet use in order to assist targeting, or deliver unsolicited advertising. Term is interchangeable with adware and malware.

Staggercast  (Glossary > S)

Abstract:
Broadcast of channel output on a secondary channel a fixed time after the original broadcast. The most commonly used time lag is one hour, and such secondary channels are often labelled "+1".

Station average price   (Glossary > S)

Abstract:
Estimated cost of unit audience delivery on a TV station based on advertising Costs per rating point (CPRs) or advertising Costs per thousand (CPTs or CPMs). SAP is normally calculated with reference to specified time periods (usually calendar months) and selected target audience(s).

Statistical efficiency value  (Glossary > S)

Abstract:
Index of sample variance, usually expressed as a percentage, which compares the variance of the actual sample with the variance of a simple random sample of the same size. Thus, a statistical efficiency value of 85% means that the measurement accuracy of the weighted reporting sample is the same as the measurement accuracy of a wholly representative unweighted sample that is 0.85 raised to the power 2 (= 0.72) of its size.

Step interval  (Glossary > S)

Abstract:
Common term for the fixed sampling interval between addresses selected for interview at chosen PSUs.

Stratification  (Glossary > S)

Abstract:
Means of improving the quality of a probability sample by selecting sample elements according to population variables with known distribution profiles in order to determine a proportional or disproportional allocation of the survey sample. Examples of commonly used stratification variables are "region", "type of settlement" and "household size".

Subliminal   (Glossary > S)

Abstract:
Very short commercial messages below the threshold of conscious perception that could be inserted in advertising, rules permitting.

Subscriber  (Glossary > S)

Abstract:
TV household or other entity (e.g. hotel) that pays a regular subscription charge in order to receive a specific TV channel or programme service offering a variety of TV channels and other services.

Surfing  (Glossary > S)

Abstract:
User search and sampling behaviour over the Internet lacking a specific goal (akin to channel-hopping with a TV remote control).

Survey universe  (Glossary > S)

Abstract:
The total population that is being measured or reported, as defined by a selection of demographic, geographic, housing, equipment and other criteria (e.g. nationality/language/ethnic origin). Within the total universe, TAM services may further designate one or more narrower universes (e.g. cable/satellite, region, etc.) that are controlled for and weighted separately.

Sync measurement scanning  (Glossary > S)

Abstract:
Channel identification method used when there is no scart (or similar) connection in place and an internal tuner is connected to the same signal source as the household TV. An external pick-up compares sync pulses from the TV set with sync pulses coming from the internal tuner.

TAC (Australia)  (Glossary > T)

Abstract:
Technical Advisory Committee: Forum comprising representatives from the media industry where technical issues regarding the ratings service are discussed with a focus on continuous improvement.

TAM  (Glossary > T)

Abstract:
Widely used acronym for Television Audience Measurement.

Target audience  (Glossary > T)

Abstract:
Core TV audience which an advertiser is aiming to reach; typically specified in terms of sex, age, socio-economic grade and housewife/main shopper categories. In many countries, airtime prices are negotiated with respect to specified target audiences.

TBG (New Zealand)  (Glossary > T)

Abstract:
New Zealand Television Broadcasters Council: An industry organisation representing the non-competitive interests of the free-to-air broadcasters in New Zealand.

TC (Trusted computing)  (Glossary > T)

Abstract:
Technology developed and promoted by the Trusted Computing Group (TCG). The term is taken from the field of trusted systems and has a specialised meaning. In this technical sense, "trusted" does not necessarily mean the same as "trustworthy" from a user's perspective. Rather, "trusted computing" means that the computer can be trusted by its designers and other software writers not to run unauthorised programmes.

Telebus   (Glossary > T)

Abstract:
Omnibus survey conducted over the telephone instead of face-to-face.

TelePad  (Glossary > T)

Abstract:
The user interface of AGB Nielsen Media Research's TV Events system, it facilitates the workflow of the TV Events production, which includes: Data Entry, Rate Attribution, Cleaning, Export and Programmes/Products tables editing. TelePad is also the interface to ASR recognitions stored in the Grabbers. From TelePad, user can select the reference signatures to be used in the real time ASR recognitions.

TelePad server  (Glossary > T)

Abstract:
The storage of the database of emissions inserted using AGB Nielsen Media Research's TV Events system. In addition, the same machine is storing the audio/video signatures library and the video clips of the spots saved by the user to facilitate the visual recognition of commercial spots.

Teletext  (Glossary > T)

Abstract:
Broadcast service using several otherwise unused scanning lines (vertical blanking intervals) between frames of TV pictures to transmit information from a central data base to receiving television sets.

Teletext use  (Glossary > T)

Abstract:
Measured viewing of teletext pages. TAM systems vary greatly in the level of detail with which they measure teletext use and in how they treated it later: in particular, over whether they report it separately or ignore it, assigning all teletext use to the channel carrying it.

Terrestrial analogue only TV home  (Glossary > T)

Abstract:
TV home that is only equipped to receive locally available channels broadcast in analogue via aerial reception. The category is mutually exclusive and exhaustive with Multichannel TV home.

Terrestrial only TV home  (Glossary > T)

Abstract:
Formerly used instead of Terrestrial analogue only TV home when digital terrestrial television did not exist. But with the introduction of digital terrestrial TV services, reference to analogue has become necessary in order to avoid misunderstanding, when that is the intended meaning. Nowadays terrestrial only TV homes means any home that is equipped only to receive analogue and/or digital terrestrial broadcast channels, as distinct from additional cable and satellite channels.

TGI (Target group index)  (Glossary > T)

Abstract:
Market interview research that combines questions about media use with product/service consumption habits. The research is aimed at indexing the levels of product/service consumption for a specific media title (e.g. TV channel, radio station, newspaper, magazine etc.) or category.

Third party access  (Glossary > T)

Abstract:
Data access by parties other than the primary user group of advertisers, media buyers and media owners.

Tiering  (Glossary > T)

Abstract:
Offering of subscription packages of TV channels and other services in a tiered sequence, such that subscribers must first sign up to a basic package before being allowed to subscribe to additional packages at extra cost.

Token pay-per-View  (Glossary > T)

Abstract:
Pay-per-view in which user entitlement is paid for by a card. The card may be rechargeable.

Transmission logs  (Glossary > T)

Abstract:
Exact records (usually electronic) of television channel transmissions, as supplied by the TV channel or by an independent monitoring agency.

Transmission unit  (Glossary > T)

Abstract:
Meter installed in every household that has the function of storing and retrieving the data from the base unit. Polling of the household data is achieved through a phone connection, which downloads the data to the central processing base of the TAM supplier.

Trick mode  (Glossary > T)

Abstract:
Pausing, rewinding and fast forwarding live or stored video content.

Tuner meter  (Glossary > T)

Abstract:
Meter that identifies channel frequencies by subsuming the functions of the TV set tuner or other receiving equipment (e.g. VCR, satellite dish) that may be used to select channels on the TV screen.

TV Anytime, TV Anywhere  (Glossary > T)

Abstract:
General umbrella term embracing all those technologies and associated devices (e.g. PVR, DVD recorder/players, 3G mobile handsets, Slingbox, media players) and on-demand services that empower users to view any TV programme at any time an in any location they choose.

TV channel  (Glossary > T)

Abstract:
Identity of single TV service transmitting programmes usually on a specific frequency (-ies), but sometimes sharing frequency with other TV channels/services, which transmit on the same frequency at different specified times of the day. The term "TV channel" is almost always used interchangeably with "TV station", though it is more likely to be used when the emphasis is on a single specific service, whereas TV station is most likely to be used when emphasis is placed on the programme service or organisation

TV Events system  (Glossary > T)

Abstract:
TV Events is the broadcast monitoring system of AGB Nielsen Media Research that offers a complete, highly reliable and easy to use suite of tools for the creation, collection and maintenance of high quality TV events databases.

TV Pool  (Glossary > T)

Abstract:
A programme that is broadcast/transmitted at exactly the same time simultaneously among two or more TV stations.

TV station  (Glossary > T)

Abstract:
TV channel or organisation operating one or more TV channels. Depending on context, TV station may also cover sales houses that sell television airtime on behalf of one or more TV channels/stations. Although the term TV station is most often used interchangeably with TV channel, the terms can carry different points of emphasis.

TV-M (Finland)  (Glossary > T)

Abstract:
TV Mittaritutkimustoimikunta: JIC responsible for TAM data provision in Finland.

TV-over-DSL  (Glossary > T)

Abstract:
Television services delivered over a wired telephony network using DSL technology.

TVR (Television viewer rating)  (Glossary > T)

Abstract:
Term used in place of GRP in the UK and in Ireland.

UDP (User datagram Protocol)  (Glossary > U)

Abstract:
One of the core protocols of the Internet protocol suite. Using UDP, programmes on networked computers can send short messages sometimes known as datagrams to one another.

UGC (User generated content)  (Glossary > U)

Abstract:
Multimedia content created by users and posted on the Internet for access and consumption by other users.

UMTS (Universal mobile telecommunications system)  (Glossary > U)

Abstract:
A 3G mobile phone technology that uses W-CDMA as the underlying standard. W-CDMA is the standard used in Europe.

Uncovered viewing/ set use  (Glossary > U)

Abstract:
Meter statements indicating that the TV set is switched on, but without any persons registered as present.

Unicast  (Glossary > U)

Abstract:
Sending of information packets to a single destination. Often used to mean streaming content to a single user at a given time.

Unidentified channel viewing  (Glossary > U)

Abstract:
Viewing to an unknown frequency as ascertained by DFM or tuner meters. The frequency is usually presumed to belong to a channel, although it may indicate a separate output source (e.g. video games console).

Upfront (buy)  (Glossary > U)

Abstract:
Term mainly used in USA, to denote booking of TV commercial airtime well in advance of its due transmission dates (i.e. booking airtime in autumn of one year for the whole of the following year). The practice of advance booking of a substantial proportion of commercial airtime and reserving the rest for tactical buys is common practice in the USA and similar principles apply in many other countries, although precise trading practices vary appreciably across different national commercial airtime markets.

Upstream  (Glossary > U)

Abstract:
Term used widely in interactive TV (iTV terms) to refer to the signal pathway from the home to the service provider (e.g. cable operator). This will usually have lower bandwidth demands than the downstream signal pathway from the service provider to the home.

USB (Universal serial bus)  (Glossary > U)

Abstract:
Widely used standard for interfacing devices, which was originally designed for PCs, but is now a commonplace feature of TV sets and peripherals.

Validation  (Glossary > V)

Abstract:
Phase of processing in which viewing data is examined for irregularities that indicate actual or possible technical problems or suspected faulty compliance by panellists. In extreme cases, the application of validation criteria leads to the rejection of certain panel homes from the daily reporting samples.

Video clip  (Glossary > V)

Abstract:
Short clips in video formats, mostly less than 15 minutes and often much shorter; now heavily used over the Internet (e.g. for news, sports, programme trailer and vblogs) and in fast growing use as mobile TV downloads.

Viewers per 1,000 households  (Glossary > V)

Abstract:
The number of people within a specific population group tuned to a TV programme per 1,000 receiving households.

Viral marketing  (Glossary > V)

Abstract:
(1) Any online advertising that propagates itself. (2) Any online advertising/marketing that spreads by passing from one Internet user to another.

Virtual world  (Glossary > V)

Abstract:
Computer-based simulated environment in which users interact with avatars as if in the real world. Virtual worlds have attracted massive popularity and feature in many computer games, but their applications may also include teleconferencing and chat-rooms.

VOD (Video-on-Demand)  (Glossary > V)

Abstract:
Programme service where the content is not broadcast, but stored in a library, which users can access on-demand. Typical VOD content offerings include recently aired television programmes (as in catch-up TV), popular series, selected categories of thematic programming (e.g. music, children’s programmes), and movies. There are three models of VOD content - free VOD, Pay-per-title, where the user pays an individual fee per programme or event, and subscription VOD, where the user pays a flat fee for access.

VoIP (Voice over Internet Protocol)  (Glossary > V)

Abstract:
Voice telephony services delivered over network infrastructures using the Internet Protocol.

Volume discount  (Glossary > V)

Abstract:
Price discount offered to advertisers who purchase a specified volume of advertising from the TV station. Volume discount deals may be negotiated in various ways. Common examples are volume discounts based on (a) total TV advertising spend on TV station by advertiser, (b) proportion of TV advertising budget allocated to the TV station, (c) year on year increase in total allocated advertising budget, or (d) total volume purchased by the media buyer acting on behalf of the advertiser.

VPN (Virtual private network)  (Glossary > V)

Abstract:
A private communications network often used within a company, or by several companies or organisations, to communicate confidentially over a publicly accessible network.

W-CDMA (Wireless code division multiple access)   (Glossary > W)

Abstract:
A 3G mobile telecommunications protocol that uses the direct sequence CDMA signal method in order to achieve faster transmission rates and support more users.

Web 2.0  (Glossary > W)

Abstract:
Label for the trend in Internet consumption over the past few years to enhance user creativity, information sharing and collaboration, and thereby the creation of web-based. Characteristic features include social networking, blogs, folksonomies (collaborative/social tagging) and wikis.

Web 3.0  (Glossary > W)

Abstract:
While Web 2.0 describes the recent evolution of the Internet medium, Web 3.0 has to do with visions and speculation about how web use will develop in the future; a core concept being the “semantic web”.

Web browser  (Glossary > W)

Abstract:
Software application that allows users to access and interact with content at websites on the world wide web.

Webcasting  (Glossary > W)

Abstract:
Delivery of mostly non-interactive (i.e. linear) streamed video or audio content over the Internet using streaming media technology and analogous to broadcasts, delivering the stream to multiple recipients simultaneously.

Weekly channel patronage  (Glossary > W)

Abstract:
Measure of channels’ weekly reach, as recommended by the GGTAM guidelines, that employs a raised 5 consecutive minute threshold (basis of most reach estimates is a one minute interval), as the minimum duration of genuine viewing to a channel. Term is mainly intended for public broadcasting use.

Whole gap  (Glossary > W)

Abstract:
Term used in data editing to denote an interval of uncovered viewing that lasts the entire viewing session.

Widget (Online)  (Glossary > W)

Abstract:
Element of a graphic user interface (GUI) for arranging information (e.g. text box, window) that can be changed by the user.

Wikimedia commons  (Glossary > W)

Abstract:
Media repository that is created and maintained not by paid-for artists, but by volunteers. Its name "Wikimedia Commons" is derived from that of the umbrella project "Wikimedia" managing all Wikimedia projects and from the plural noun "commons" as its contents are shared by different language versions and different kinds of Wikimedia projects. Thus it provides a central repository for freely licensed photographs, diagrams, animations, music, spoken text, video clips, and media of all sorts that are useful f

WiMAX  (Glossary > W)

Abstract:
Worldwide Interoperability Access - Popular term for technologies based on the IEEE standards from the 802.16 working group (though like Wi-Fi strictly created as a certification mark of equipment conformity and interoperability based on those standards). Potential use includes enabling the delivery of wireless broadband access over the last mile as an alternative to wired delivery. WiMAX has much greater range than Wi-Fi and uses licensed spectrum. The two are widely viewed as complimentary technologies.

Windows media center  (Glossary > W)

Abstract:
Windows application intended as a home entertainment hub. Designed to be viewed from distances up to 10 feet, its use can be extended to organising and relaying content for display on other screens in the home.

Wireless  (Glossary > W)

Abstract:
Although the old fashioned term for a radio transceiver, in modern usage wireless is a method of communication that uses low-powered radio waves to transmit data between devices. The term refers to communication without cables or cords, chiefly using radio frequency and infrared waves. Common uses include the various communications defined by the IrDA, the wireless networking of computers and cellular mobile phones.

Wireless cable  (Glossary > W)

Abstract:
Local distribution systems using broadcast technology (e.g. MMDS) for delivering extra channels locally to subscribers.

WLAN (Wireless LAN)  (Glossary > W)

Abstract:
Wireless Local Area Network is any network linking two or more computers by means of radiocommunications technology and without the use of wire. The associated technologies and supporting standards enable communications within a specified area, offering significant advantages in terms of mobility, ease, flexibility and scalability of deployment.

WMA (Windows media audio)  (Glossary > W)

Abstract:
Compressed audio file format developed by Microsoft, initially a competitor to the more popular MP3 format and more recently the Advanced Audio Coding now being used by the Apple iTunes media player.

YouTube   (Glossary > Y)

Abstract:
Massively popular video sharing web site created in February 2005 and bought by Google Inc. in October 2006. In addition to film and TV video clips and music clips, the site is heavily used for vblogging.