DIGITAL CONSUMER SURVEY 2019

Digital Consumer Survey Introduction


“20% OF TODAY'S ONLINE SOUTH AFRICANS ARE NO LONGER LINEAR TV VIEWERS”

SOURCE: NIELSEN DIGITAL CONSUMER SURVEY

Today’s consumer is more connected than ever, with more access to and deeper engagement with content and brands, thanks to the proliferation of digital devices and platforms.

Content can now be sourced and delivered to consumers through their multiple connected devices.
Consumers are using smartphones and tablets in ways that are natural extensions of the programming they watch. Using social media to engage with other viewers has also transformed the live viewing experience for millions of consumers across the country.

Nielsen’s 2019 Digital Consumer Survey provides insight into what is propelling the new multi screen, in an always connected consumer lifestyle. For the first time, we also include South Africa in the DCS. This online survey sampled 1104 online users, aged 15 years and older, across South Africa, using any connected device.


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  • Digital Consumer Report

    With the new Digital Consumer data, the 29 page Digital Consumer Report allows you to get a detailed snapshot of the dynamic growth of mobile engagement, become familiar with the rapid uptake of device ownership and learn how this technology is changing the way consumers shop, access content and connect – so you can keep pace with today’s consumer and plan for tomorrow.
    The cost of the report will pay for itself when you take action on your findings.

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  • PRESS RELEASE

    Nielsen’s proactive commitment to mapping out existing and predicting future world trends lead the group to conduct a Digital Consumer Survey across several countries internationally, including Indonesia, Philippines, South Korea, Thailand, Malaysia, Brazil, Mexico, Greece, Belgium, Netherlands, Ukraine, Italy, Spain, Turkey, UK, Bulgaria and now for the first time in South Africa.

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    DIGITAL CONSUMER FULL DATA SET

    Understanding consumer-based online behaviours

     

     

     

    CONTACT - SALES:

    Johannesburg and National: Resheena Gobind - resheena.gobind@nielsen.com

    Cape Town: Hank Bento - hank.bento@nielsen.com


    CONTACT - TECHNICAL:

    Director Media Research: Angelique Amado - angelique.amado@nielsen.com


     

    REPORT AUTHOR

    See what's next from some of Nielsen's connected top thinkers.

     

     


    GORDON MULLER


    BIOGRAPHY


    Gordon is a past Chairperson of the Advertising Media Forum (AMF) and the Advertising Media Association of South Africa (AMASA) and was awarded the Financial Mail Adfocus Lifetime Achievement Award 2011, The Media magazine Legend Award 2012 and was voted by his peers the MOST-Awards Media Shepherd 2017.
    He is a keen sportsman, having represented Kwa-Zulu Natal at u20 level at both rugby and tennis, and has run over 70 marathons and ultra-marathons including four Comrades Marathons.
    He has been married to Sue for 40 years and has 3 children and 8 grandchildren.

     


    GORDON MULLER


    BIOGRAPHY


    Gordon is a past Chairperson of the Advertising Media Forum (AMF) and the Advertising Media Association of South Africa (AMASA) and was awarded the Financial Mail Adfocus Lifetime Achievement Award 2011, The Media magazine Legend Award 2012 and was voted by his peers the MOST-Awards Media Shepherd 2017.
    He is a keen sportsman, having represented Kwa-Zulu Natal at u20 level at both rugby and tennis, and has run over 70 marathons and ultra-marathons including four Comrades Marathons.
    He has been married to Sue for 40 years and has 3 children and 8 grandchildren.

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